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Junk food in young children Essay Example

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Junk food in young children

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The purpose of this paper is to highlight the nutritional issue of high consumption of junk food among young children with the help of various research and studies. On the basis of research findings, the paper will present some recommendations to tackle with the issue.Today, junk food can be identified everywhere and young generation is consuming it in record quantities. Ready-made snack foods, gum, candy, commercial sweet desserts, carbonated beverages, and fast food are some great examples of junk food.The prevalence of fast food culture in the United States has been extraordinary. From its origin in the late 1940s in the region of Southern California, fast food has become a crucial part of the American lifestyle (DeMaria, 2003, p. It has found that the US citizens spend more dollars on the fast food than on books, magazines, newspapers, recorded music, videos, and movies combines, which was about $112 billion in 2001. Average 4 orders of French fires and 3 hamburgers are consumed weekly by the average US citizen. McDonald’s Corporation, one of the leading fast food companies, alone operates over 30,000 fast food restaurants all over the world, hiring more employees (around 1 million) than any other US business per annum, and is the country’s largest purchaser of potatoes and beef (DeMaria, 2003, p.Fast food industry first started to infiltrate rural communities and urban neighborhoods after the oil embargo of 1973, when oil shortage made many people to believe that the fall of automobile culture had begun (Freeman, 2007, p. During the economic recession when the stock market value of McDonald started to drop drastically, it shifted the focus of its fast food chain from just highways to suburbs and urban centers in pursuit of new, more reliable markets. This shift in combination of lack of transportation to rural areas and suburbs communities and comparably higher prices of local grocery stores and markets has made fast food the primary or dominant food in most of the urban, low income communities (Freeman, 2007, p. Today, the leading fast food brands such as McDonald’s, KFC, Burger King are adopting various strategic marketing methods for their expansion from aggressive advertising to the application of advanced cartographic software that locates school districts and growing urban regions (Freeman, 2007, p. The fast-food is not only limited to drive-through and restaurants, but also served in

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References

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