Cultural industry hybridisation represents the global forms and local culture interaction to produce cultural commodities that are dynamically localized. Censorship and adaptation in Malaysia, for instance, are significant hybridisation ways monitored and enforced by several non-governmental and governmental bodies (Guan, 2010).Hybridity is important to international communication in that it is the globalization’s cultural logic. Cultural hybridity ensures that other cultures traces are present in every culture. This hence offers marketers and foreign media wedges that are trans-cultural. Cultural hybridization has been geopolitically encouraged by various nations to help in coming up with experts in various fields. Mixing of cultures means that people have the opportunity to learn new things from others hence transferring knowledge from one person to the other by learning and interacting. Hybridization helps the nations that encourage it. The nations that advocate cultural hybridization globally tend to be more powerful in terms of innovation and creativity. When people from different cultures interact and share ideas and experiences they become powerful. Many developed super power nations like the United States of America have experts from all over the world with different cultures and ideas. The hybridization of cultures that the developed nations adopted has helped them gain by being powerful. Many developing countries especially in Africa do not embrace international cultural hybridity; they just stick to their somehow primitive cultures (Guan, 2010).Global interaction has consequences and as a result of the consequences, there is news availability,. Journalism, Mass Media and Communication.
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