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Jays Sporting Goods research paper Essay Example

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Jays Sporting Goods research paper

They also deal in Ammunition. Jay’s Merchandise includes special items like jackets etc with Jay’s logo on them (Jay’s Sporting Goods).Jay’s Sporting Goods has a wide variety of product from different brands whose prices also differ. Since they have tie ups with many brands so the prices range is huge. One can get any item at cheaper price as well as at high price too (Jay’s Sporting Goods).Jay’s Sporting Goods is an online and outdoor superstore with two locations in Michigan. It’s a 41 years old business who started their operations in 1971 with 78,000 square ft building in Clare and a 40,000 Square ft building in Gaylord. So customers can visit them not only in their superstores but also online through their websites (Jay’s Sporting Goods).The various promotional strategies have been adopted by the Company. They offer discounts of certain percentage on certain products. They have also organized some seminars inviting some renowned personalities who are into the world of adventures. They have several outdoor partners, which are mainly different shows telecasted in television and radios. The company Jay’s Sporting Goods also has a product named Gift card which provides you opportunity for not only online shopping but also shopping at their store (Jay’s Sporting Goods).The company deals in a wide variety of products both for men and women. So the company is not gender biased which opens up a huge market for them. The company has gone for an online store where one can buy any item right from their home, at a single click on the mouse. "Give the customer what they need and give them the best service possible" is the philosophy of Jay’s Sporting Goods which clearly shows that they consider their customer as the king. Moreover they consider their customer as a member of their family so that the customer can feel warmth in their stores and can share their growth (Jay’s Sporting Goods).They are heavily promoting their goods through various promotional activities, which make them more and more recognizable. Their attachment with Facebook, one of the most popular social networking sites makes it popular among the younger generation (Jay’s Sporting Goods).The major weakness of the company Jay’s Sporting Goods is that the presence is limited to only Michigan that also through only two stores one at Clare and the other at Gaylord. So many parts of US remain untouched to them. Though

References

Cabelas, December 9, 2012 from: http://www.cabelas.com/

Gander Mountain, 2012, December 9, 2012 from: http://www.gandermountain.com/

Jay’s Sporting Goods, 2010, December 9, 2012 from http://www.jayssportinggoods.com/

Roney, Marty, Hunters stay on the trail during bad times, USA Today, 2010

SportsOneSource Media, Wildlife Related Recreation grew in 28 states, 2012

APPENDIX

Male (%)

Female(%)

Hunting with any weapon

85.88

14.12

Hunting with Bow and Arrow

84.88

15.12

Hunting with handgun

76.40

23.60

Hunting with Rifle

86.41

13.59

Hunting with Shotgun

85.84

14.16

Fresh water fishing

69.99

30.01

Salt water Fishing

70.24

29.76

Figure 1

Age 18-24(%)

Age 25-34(%)

Age 35-44(%)

Age 45-54(%)

Age 55-64(%)

Age 65+(%)

Hunting with any weapon

13.43

19.57

20.55

21.35

14.08

11.01

Hunting with Bow and Arrow

13.91

20.12

23.39

22.25

13.28

7.05

Hunting with handgun

15.98

20.06

19.57

19.55

17.51

7.33

Hunting with Rifle

12.53

20.83

19.63

20.73

14.94

11.35

Hunting with Shotgun

15.04

20.18

19.21

19.72

14.85

11.00

Fresh water fishing

13.15

19.62

21.05

20.81

14.26

11.11

Salt water Fishing

13.87

18.54

20.77

23.13

13.85

9.83

Figure 2

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preview essay on Jays Sporting Goods research paper
  • Pages: 5 (1250 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Masters
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