IPad applications launch faster and they run smoothly, making it cool is the graphics-intensive games which are lifelike enhanced by the gorgeous Retina display. Also in built is the fast and improved image signal process which makes IPad camera sharper and a more clear display compared to other products.The IPad users find it more extraordinary in using IPad applications as compared to other products. These applications are characterized with new adventures with easy performance of many tasks. IPad has more than 275000 apps from its apps store which are beautiful and immersive which have been designed to perform various tasks. This enhances performance of the many tasks on a single device and this is impossible in other devices. With these characteristics and attributes IPad has become a notable competitive product in its market and admired by its existing and potential customers.Apple Company has constantly added more features and specifications on its major product iPad in order to appeal more prospective buyers. With the above mention key important features and characteristics this product is better position for the completion in the underlying market segments (Weinstein 108). The iPad mainly targets individual customers who want to perform tasks without being dependent on the keyboards.The target market segment for Apple’s iPad is majorly businessmen and professionals who need portable, accessible and easy to operate devices for the various tasks. Another key market segment is that of the young customers comprising mainly of the students, this is attributed by the trendy and innovative features and iPad design with variety of selections (Pickton 78). It is also notable that the market segment of the older people is emerging. This diversification of the market segment resulted into iPad gaining popularity and has become widely accepted in the global markets. The Apple’s iPad has broadened its markets satisfying a large market segment thus position itself better in the competitive global markets (Stantons).Considering the trend the ease use of the iPad is notable to appeal more the aging demographic. Attributed to this trend the preferable target market segment is the 50 and over individuals. Another reason in support to this reason is that, aging market segment has a higher discretionary spending power because they have enough savings. This market segment is increasing in size also as the leading age of the
David Pickton, Rosalind Masterson. Marketing: An Introduction. Boston: SAGE, 2010.
iPad. Its Brilliant.In every sense of the world. 1 January 2012. 29 November 2012 <http://www.apple.com/ipad/features/>.
Stantons, Dr. All Abut Marketing. 27 January 2011. 29 November 2012 <http://mktg340.blogspot.com/2011/01/market-segmentation-assignment.html>.
Weinstein, Art. Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms. London: Routledge, 2008.
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