The CEO of the Booker Group, Charles Wilson commented that the takeover of the online food store, Makro from the Germany based Metro Group would lead to increase in the products and services of the company that are offered to the customers. According to the news article, the customers of the wholesale and retail food industry would had more options and choices for purchasing food items and avail the services of the grocery stores and retail food chains (Makro, 2014, p. The deal was been planned for execution by the senior management of the Booker Group for buying Makro in order to increase its market capitalization and reach a larger segment of customers who have also started to buy products through the online mode. The takeover was planned after the voting of the shareholders of the Booker Group in order to take a unanimous decision on the buyout of Makro.The news article referred for identification and selection of the equity investment opportunity in the UK based Booker Group has been read by a huge number of readers and the viewers of the BBC Business News. BBC News has access to a large number of academicians, economists, statisticians as well as other segments of the society. This is due to the fact that BBC has been able to publish timely, genuine and interesting news articles that are hot cakes for the readers. In the same way, the news on the buyout of online food store, Makro by the Booker Group from their German counterpart Metro Group was taken in good spirit by the customers, creditors, shareholders, potential investors and the public. Apart from the strong business performance and the financials of the company, the news on the buyout of the rivals has led to the flow of important information to the market. This is supported by the theory of Efficient Market Hypothesis. According to this theory, the market forces adjust itself with the continuous flow and changes in the information and thereby influences the decision of the investors in purchasing and selling of shares. The news on the buyout of the rival by the Booker Group for a substantial amount of 139.7 million pounds led to the flow of information to the market that the firm has been earning considerable profits over the years and have reached a position of expanding its business. Thus the customers would tend to buy more products and experience their services. As a result of the increase in demand, the sales and operation of the Booker Group would increase and subsequently the
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