These teams provide reliable and fast shipping directly from the retail website of the company that deliver 24X7 services. Moreover, the technology team of Amazon is located in Seattle and is designed in such a manner that it can be tapped as the best technical talent in the world (Amazon.The company employs multi-level strategies for targeting its customers. It focuses on building business-to-consumer relationship between the company and target customers; business-to-business relationship with the suppliers and have also moved into developing customer-to-business linkage (Amazon.Amazon has dominated online retail industry in the US for past few years. Amazon has dominated the US market with its products and services at reasonable price. This growth in business of the company was reflected in the total sales of the online retail industry. It was observed that during 2013, the total retail sales was $4.53 trillion in the US, in which e-commerce accounted for about 16. nearly $40 billion (eMarketer Inc. The growth in retail sales is depicted in the figure below:The figure suggests that the retail industry have encountered growth in revenue over the past three years and expected to grow further till 2018 (Mulpuru, 2014). The red line in the graph depicts the percentage change in the retail sales. However, the retail sales also included the e-commerce and non-e-commerce sales. The revenue status of the e-commerce industry in the US is reflected in the figure below:From the above figure it is evident that the retail e-commerce sales has increased over the past three years from 2012-2014 and it is expected that the revenue value will further increase till 2018. However, it is observed that the e-commerce sales percentage has decreased over the year with respect to total sales; the red line is indicative of the fact.It is expected that the online retail sales is going to increase during November and December in the US by 23.5% during 2014; this will increase by 15% from sales of 2012 (Jones, 2013). The reason behind this increase is the holiday discounts and craze of the customers to buy during the festive season (Jones, 2013). In 2013, the online retail spending has grown by 14% as compared to previous years; however, the offline retail pending experienced single digit growth during the same period (Smith, 2014).The global market size of online
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