S operates from their headquarters situated in Westminster, UK. The organisation started as a small retailer in the Kirkgate Market in Leeds and in the present scenario is operating in almost 50 regions with more than 86000 employees in 455 stores all over the world. The mission statement of Marks & Spencer’s is to try and convert themselves from a traditional British retailer to a multichannel global brand so that they can cater their services to a larger consumer group. The objective of the company is strongly related with their mission and they simply want to follow and continue the track build by the business over the years and continue providing quality services to their customers. Considering the present scenario of both the organisations, it can be observed that their objectives are developed by focusing on the core values and strengths of the firm. However, the development of the mission statement reflects the differences in their organisational approach. Lidl mainly stressed enhancing customer satisfaction and create an excellent shopping experience for them whereas M&S’s mission statement is solely focused on achieving greater heights for the firm. The differences in their mission statements of the companies also highlight that M&S is a firm concerned about their business expansion by increasing their operational market space while Lidl focuses on increasing the diversity and quality of their services for increasing their consumer base and also achieve organisational excellence. Apart from this, the development of the aims and objectives of both the organisations have been strongly knotted with the core values and mission statement of the firms, which also develops uniform business functionality for Lidl and M&S. Investigating Business Environment of Marks & Spencers And Lidl Ltd.
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