It is evidently clear from the discussion that Facebook can be used to communicate business plans, proposal, and reports. When one creates a fan page it provides the business with a branding outpost on the web where customers, prospects, vendors and the media can find information about the firm's products and services. Though Facebook personal profiles are only accessible to members only, the Facebook fan pages are public-facing by default. This means that for people to view a business fan page they need to be logged into Facebook. The result of this is that so many people get to access the information one post. Thus, it is a good tool for communicating business proposals and reports as the information will reach the masses. Facebook is a site that earns more page views regularly than any other site on the web, and it is true that it has more users than the population in the U.S.A. Fan pages do not resist on driving Facebook traffic to websites thus it is encouraged to link your business fan page to your website. The result of this is that fans are turned to customers. The fun page content has the potential to generate search engines results for one's business and brand. The Facebook fan page also enables one to engage with the customers on your site in a cheaper way. This is evident as one can have a branded fan page in minutes, where customers can post on your wall, ask and answer questions. Facebook is a social media communication tool that can be accessed easily by the masses. This is because the internet is everywhere even in the developing countries. Thus, when one posts business proposals on Facebook account, potential investors from all over the world will access it and invest in it. Social media tool has also led to increasing in the marketing technique of various products and services. Statistics have proven that about 25 percent of Facebook members want to be sold to, but the higher percentage is of praising the quality of the company's product to their Facebook friends. This calls for a business to establish a relationship with some influential members who have plenty of connections which can authentically market the business.
Nejati, M & Mostafa, N. (2011). Global Business and Management Research: An International Journal.USA: Universal Publishers.
Noor, S.Hana & Allen, H.John. (2012). Social Media: Usage and Impact. United Kingdom. Lexington Books.
Ray, R. (2013). Facebook Guide to Small Business Marketing. Indianapolis. John Wiley & Sons.
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