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Introduction to Marketing Essay Example

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Introduction to Marketing

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One of the many possibilities is that while seeing through the glass of marketing initiatives of a company, while assuming that such possibilities predetermine any contact between the company and the target market. These initiatives significantly influence overall growth and success of the company. However, the span of marketing initiatives as well as their influences are extremely wide and can hardly be analyzed at once as a single entity. One way to cover logically a part of such a broad picture is through analysis of the marketing division in terms of its importance to the organization from the viewpoint of the top management of the companies. Evaluating the marketing division is important as a complete function and also as separate units, differentiated by its more sub-divided and narrowly explained activities, looks like the relevant methodology to understand the typical stereotypes in the management arena and linking them to the results (out-puts) of the activities carried out by the companies. To understand the strategic as well as the managerial views of marketing activities, the managerial perspective will have to be integrated into the picture. Webster points out that through strengthening the managerial structure of marketing companies can achieve significant profits in terms of business performance when critical marketing in every area of the strategy formulation process is taken into consideration. While firms where marketing division does not contribute much to strategy formation (Morgan, 2000) suffer losses. In other words, financial as well as overall results of the company are far better, when top management understands the relevance and role of marketing in a company. It is more important in the case of changes, as the roles and importance of marketing is constantly transforming (Fox, 2003)Thorpe Park is also a service organization which relies heavily on the marketing function. Designing the product and service offerings of the theme park based on their marketing capabilities is a way it can improve its value proposition as well as better its general organizational results (Saunders M., Saunders M., Lewis and Thornhill, 2011). Thorpe Park has designed exclusive entertainment packages for its target segment which consists of mid teens, singletons and families with children more than 1o years of age. The packages are so designed to thrill customers out of their chairs. The marketing is generally done through visual advertisements in

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preview essay on Introduction to Marketing
  • Pages: 8 (2000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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