The climbers, for example, may have made decisions that they felt would favor individual survival and well being during the storm that led to the demise of some climbers. The social theorists as a process of group decisions masking can, therefore, be attributed to the costly decisions that were made by the team of Mount Everest climbers. The errors in group decision making and the related biases can be attributed to the loss of lives during the expeditions in addition to the realities of climbing the mountain.In the light of the above arguments and reflections from the case study, it is conclusive that decision making is a very important element in any endeavor. This is because the decisions that are made especially in a group setting can lead to negative implications when they affected by the biases of social heuristics. The decisions that leaders make within a group are persuasive if such leaders demonstrate social abilities to buy the faith of the members of a group. Therefore erroneous decisions that emanate from a leader may be persuasive to the group leading to negative implications. Moreover, the psychological aspects have been used to explain why people tend to be easily convinced. These aspects include the fact that a leader is among the team and thus like the rest of them. It is in this regard that leaders who work with those that they lead are able to make convincing and persuasive decisions for the team. Into Thin Air by Jon Krakauer.
Krakauer, J. (2009). Into thin air: A personal account of the Mount Everest disaster. New York: Anchor Books.
Robert, C. (2001).Harnessing the Science of Persuasion. (Cover story). Harvard Business Review, 79 (9), 72-79
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