According to the research findings, it can, therefore, be said that together with a Sustainable Living Plan development, Unilever has set the targets that it is aiming to achieve and by what timeline. This information is absolutely transparent as the results (both success and failures) are published on the corporate website of the company. Some of the key indicators and metrics that the company is measuring the set targets include:
% of raw materials coming from sustainable sources;
The number of people whom the company helped to improve health and well-being through its brans: Signal, Lifebuoy, Pureit, and Dove;
The number of beverages and foods that meet nationally recognized nutritional standards;
The number of smallholder farmers whom the company helped and provided training;
The number of Shakti women micro-entrepreneurs in India employed by the company.
In addition to the above-listed indicators, Unilever is aimed to work on deforestation elimination, improving the livelihoods of smallholder farmers and improving food security, helping people gain access to proper sanitation, safe drinking water, and proper hygiene habits. Unilever faces a tough competition on behalf of the companies operating in the same sector and developing similarly innovative products. Procter & Gamble, Mars, and Nestle are the major direct competitors to Unilever. All these companies invest significant sums into R&D and marketing efforts. Procter & Gamble is a direct competitor to the Unilever also has active sustainable positioning, with a focus made on environmental sustainability and social responsibility. P&G environmental efforts are similar to the Unilever and have focused on renewable resources, resources’ conservation, and waste elimination. In relation to social responsibility, P&G the same as Unilever supports hygiene education. Moreover, P&G has also been recognized in one of the same ethical processes rankings as Unilever. On the one hand, the competition of businesses on the sustainability background is a positive trend towards making planet greener and improving lives of people in the communities.
Corporatewatch.org, (2014). Unilever : Corporate Crimes | Corporate Watch. [online] Available at: http://www.corporatewatch.org/content/unilever-corporate-crimes [Accessed 12 Jun. 2014].
MarketLine, (2012). Unilever: Proving that sustainability and profitability can coexist. MarketLine.
MarketLine, (2014). Unilever. 1st ed. MarketlineAdvantage. Available at: http://advantage.marketline.com/Product?pid=E00C82E3-8DA1-4F1A-B0A1-046B87A8C4BC
Nestle.com (2014). Environmental sustainability. [online] Available at: http://www.nestle.com/csv/environmental-sustainability [Accessed 12 Jun. 2014].
Pg.com, (2014). PG.com Sustainability Overview: sustainability goals, scorecard. [online] Available at: http://www.pg.com/en_US/sustainability/overview/index.shtml [Accessed 12 Jun. 2014].
Unilever.com, (2014). Awards & recognition | Sustainable Living | Unilever Global. [online] Available at: http://unilever.com/sustainable-living-2014/news-and-resources/awards-and-recognition/ [Accessed 12 Jun. 20
Unilever Sustainable Living Plan 2013. (2013). 1st ed. [ebook] Unilever. Available at: http://unilever.com/images/slp_Unilever-Sustainable-Living-Plan-2013_tcm13-388693.pdf [Accessed 12 Jun. 2014].
Please type your essay title, choose your document type, enter your email and we send you essay samples