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International Marketing Strategy Report Essay Example

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International Marketing Strategy Report

Nestle too has to face the brunt of this important macroeconomic parameter on its income from Spain across all product lines (Unemployment Rate in Spain, 2013).With the total population of Spain being 47,370,542 as per July 2013 estimation, over 70% of the population in Spain is below age 54. A large proportion of this population is likely to be Nestlé’s customers in one way or the other (Index Mundi, 2013).As in other industries, technological changes are frequent in Food industry. With the technology-friendly environment that prevails in Spain, Nestle has no issue in establishing its operations in Spain to cater to the needs of local population in its varied product lines. It is evident from the fact that Nestle has made a EUR 6 million investment at its factory recently in Pontecesures to increase production facility of condensed milk by 50 percent.Spain being a part of European Union, environmental regulations are strict. Keegan and Green (2010) argue that companies need to operate globally with sustainable means as one of its major social responsibility. All companies operating in Spain needs to follow tough environment regulatory measures while establishing operations there. However, Nestlé’s own performance on sustainability issues is commendable and the company constantly works towards reducing water and energy consumption in its all manufacturing activities. Nestle needs to follow sustainability path not only in Spain but at all places where it operates.Like other European Union member countries, Spain too has safety laws, employee laws, consumer laws, and antidiscrimination laws. All companies operating in Spain need to comply with these laws. All employees must be treated fairly and equally. All food products must follow local health and safety laws to avoid any fines, penalty or compensation apart from cancellation of license to manufacture. Nestle needs to comply with these laws stringently. Being an international company, any violation to these laws may affect its operations worldwide.Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis is a strategic tool that can be employed to decide about the strategic options that Nestle have. Strengths and weaknesses are internal factors while opportunities and threats emerge from external sources (Investopedia, 2013). Accordingly, strengths and weaknesses of


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preview essay on International Marketing Strategy Report
  • Pages: 12 (3000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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