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International marketing planning (Opening Wal-mart in Saudi Arabia) Essay Example

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International marketing planning (Opening Wal-mart in Saudi Arabia)

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However, it is subject to similar issues that face the retail sector globally and the market is qualified with its own set of unique situations. (David Macadam and Soraka Al-Khatib n.d) Saudi Arabia is one of the biggest and rapidly growing markets in the retail sector across the Middle East and North African Countries (MENA). (David Macadam and Soraka Al-Khatib n. The Nation has a strong youth population which is quissentially the target market for big Retail Stores such as Walmart, TESCO or Carrefoure. A strong number of companies from Middle East and other parts of Asia are trying to get a foothold into the Kingdom’s lucrative Retail Industry. (David Macadam and Soraka Al-Khatib n.David Macadam, Head of Jones Lang LaSalle’s retail team in MENA commented: “Despite its unique challenges, Saudi Arabia remains an exciting retailing opportunity. Retailers across the spectrum are looking to enter this market to cater to a large and growing domestic demand, driven by its sizeable young population. Those retailers and retail centers that can create a uniquely Saudi experience will be the ultimate winner as they will be able to fully capitalize on the market potential and increasing levels of spending power available to the Kingdom’s consumers. (David Macadam and Soraka Al-Khatib n.The unique challenges Macadam talks about are, that, despite its favorable youth population as well as growing demand for an ‘International shopping experience’ some major retailers in the Arab Kingdom have begun to lose market share to newer stores which offer leisure activities along with the shopping experience. The challenge in Saudi Arabia will be to provide a perfect cocktail of leisure along with keeping up with the demand for cheap but quality goods.In order to analyze Wal-Mart’s proposed foray in to Saudi Arabia and its chances of success, let us consider some basic yet powerful analytical tools such as Porter’s Theory of ‘Five Forces’, and SWOT Analysis.Entry barriers both in Saudi Arabia as well as Retail Industry is relatively high, as it requires a great investment in infrastructure and an outstanding distribution systems, locations, brand name, and financial capital. It may be said that Wal-Mart enjoys these advantages globally and there is no reason to believe that it cannot achieve the same performance in the Arab Kingdom.Walmart controls the lions share of

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preview essay on International marketing planning (Opening Wal-mart in Saudi Arabia)
  • Pages: 16 (4000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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