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International Marketing Plan Essay Example

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International Marketing Plan

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This price includes a PSP console, AC adaptor with a power cord, a free game card, headphones, audio/video cable and a 2GB memory card. This means that the buyer will obtain all he, or she needs in one pack without the need to look for other accessories that might not be compatible with the device. The price of gaming for the PSP, even with the enhanced experience is more or less the same as that of other gaming consoles available. However, the experience with PSP is incomparable.In a measure to promote this product, Sony uses online advertisement in various sites, televised advertisements to persuade buyers to buy the product, displays and posters in major stores where consumers can easily see the product as well as allowing hands-on testing of the product in authorized stores. Sony uses Sony Shops, electronic wholesale and retail stores in many parts of the world to distribute the product. Currently, the company has also embraced online marketing through eBay, amazon and other sites.The major competitors of Sony PSP are Nintendo DSi, Microsoft and Game Boy Advance Sp. However, the latter does not support web browsing, has no games for mature users and does not have video processing. The only advantage it offers to users is low process of purchase and use. The other two are worthier competitors, but PSP has additional unique experience especially with enhanced stereos, Wi-Fi and video processing (Shukla & Thampy, 2011).The main objectives of the company s to design and deliver innovative and quality products that benefit the target consumers. In line with this, the company operates under a well-defined marketing objective of increasing the sales of the products in a way that delivers value of product and service to the Sony consumers worldwide. To reach this objective especially in the new market, the company will make use of a strategy that will involve the provision of moderately priced and quality products. The company will have to involve a wider range of customers and partners. By exploring more of the online market, the product will be easily accessible to many users because internet use in India has been on the increase. Further, the product will be advertised over the internet, in the media and also to the users of other Sony PlayStation versions.The product is expected to take up to 25% of the market share for

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Athreye, S. S. (2009). The Indian software industry and its evolving service capability. Industrial and Corporate Change, 14, 393–418. doi:10.1093/icc/dth056

Conrad, S., & Rodriguez, C. (2009). Forensic Analysis of the Sony Playstation Portable. Advances in Digital …, 119–129. Retrieved from http://link.springer.com/chapter/10.1007/978-3-642-04155-6_9

Grooveraider. (2010). Sony PlayStation - E3 1995 Keynote Speech - Los Angeles,CA - Part 2 of 3. Accident Analysis & Prevention. doi:10.1016/0001-4575(96)00005-X

Kushner, D. (2006). Beating Sony at its own game. IEEE Spectrum, 43, 57–59. doi:10.1109/MSPEC.2006.1584363

Shukla, U. K., & Thampy, A. (2011). Analysis of competition and market power in the wholesale electricity market in India. Energy Policy, 39, 2699–2710. doi:10.1016/j.enpol.2011.02.039

Yu, L. (2013). The market-driven software ecosystem. IT Professional, 15, 46–50. doi:10.1109/MITP.2012.102

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preview essay on International Marketing Plan
  • Pages: 8 (2000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Ph.D.
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