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International Event Destination, Manchester and the perceived benefits to the city and the DMO (Marketing Manchester) Essay Example

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International Event Destination, Manchester and the perceived benefits to the city and the DMO (Marketing Manchester)

It worked with the MVIC to redevelop its tourism website completely. The website was developed so that it becomes content generated and able to reflect the people’s opinions regarding Manchester (VisitBritain 2006).As a practical the Marketing Manchester works with Manchester Airport, in the promotion of the City’s services internationally. Through the collaboration with the target airline, certain promotion campaigns have developed to build up in-bound routes. Marketing Manchester also manages the NWDA funded ASDF program on behalf of the Manchester Airport, which seeks to develop new routes in the targeted long haul markets, as well as support existing strategic routes through advocacy work, tourism, and inward investment support activity (Destination Marketing 2007).Marketing Manchester has dedicated business tourism teams, which have developed and maintained strong working relationships with other partners across the city region. It also gives a broad range of services to conference organizers looking to host a conference in Manchester, and these include free venue location service, free accommodation booking service, free bid preparation and hosting site visits (Marketing Manchester 2010).Marketing Manchester also introduced a Conference Ambassador program in 2007. The program has been helpful in the selection of the high-level staff to work across Manchester. The workers can help in influencing decisions around association conferences and meetings coming to the City. The over 100 representatives, who are in regular contact with the business Tourism Team, have helped in generating more conferences because of this activity. Marketing Manchester in turn, offered strong support to each Ambassador 2011). The conferences and promotion programs are essential in the tourism market. This is because they help in enhancing Manchester’s wellbeing and development (UK National Tourist Boards 2006).Marketing Manchester is within the Greater Manchester and since it is also part of the Manchester family, it will be the largest marketing center, communication center, and tourism center. It will also ensure that it is fit for the purpose through a proposed restructuring of the organization 2011)Additionally,

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Northwest Development Agency 2009, Manchester World Sport 08 Events - £23 Million of Economic Impact Generated for the City, Viewed 15 March 2012, <http://www.nwda.co.uk/news--events/press-releases/200901/manchester-world-sport- 08-even.aspx>.  

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preview essay on International Event Destination, Manchester and the perceived benefits to the city and the DMO (Marketing Manchester)
  • Pages: 6 (1500 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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