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Integrated Marketing Communications Essay Example

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Integrated Marketing Communications

The aim of this method is to give viewers crucial and unique information about the company. This method is chosen because it will help customers be able to differentiate the services provided by the company as compared to those of the competitors (Pride, 2006). To be more effective these television commercials need to be placed during commercial breaks when the main programming is running or during the news hour when many people in the target group are watching their televisions at home. Advertisements also need to be repeated frequently in order to make the brand name stick in the minds of the target customers. To make the advertisement more appealing to potential viewers it needs to be attractive. This can be by including attractive cabin crew members and some customers who will talk about the high quality of services provided in the airline. The inclusion of customers will increase trust among viewers. The advertisement also needs to run for a reasonable period of time. This is usually 30 seconds which is long enough to make the brand name stick in the minds of the target customers, and is not long enough to make the viewers get too bored to lose their attention.Many companies appreciate the need to use different strategies to reach a wider the target market (PodOmati, 2007). Radio advertisement can also be used to reach a large audience as in the case of television advertisements. This method is chosen in because it is usually cheaper than television advertising (Shimp, 2010). This means that the cost of advertising in one television station can be used by a company to advertise on several radio stations. This method has a greater ability depending on the programs. Some types of music are more popular with certain groups of people than others. Also, there is a certain time of the day where the target consumers are able to get the message from the advertisements.With globalization, online business has become very common today. Many businesses use the internet to market their products. Emirates Airline also needs to use this method. This method is chosen because it is an opportunity for the company to build trust, credibility, and share information about the brand. This form of advertisement gives companies a higher chance of starting a relationship with their customers because they are able to get feedback from them about the products through the websites, and on how they can be

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preview essay on Integrated Marketing Communications
  • Pages: 12 (3000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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