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Integrate to Marketing Communication Essay Example

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Integrate to Marketing Communication

The price, product, place, and promotion. Taking into account Arnott’s Tim Tams product prices, it can be suggested that its products are not cheap, but simultaneously they are affordable. The patrons understand the fact that they pay more for the product bearing in mind that they embrace fair trade. The chocolate biscuits industry is becoming more concerned with very precise target markets. The premium chocolate, for example is very prominent. The threat of chief producers penetrating in to the classification is rather high. Arnott’s Tim Tams brand is well valued amid those who have had the privilege of feeling the product. The brand has a paltry market share than the bigger competitors in the classification who have more monetary influence and extensive market share. Conversely, economic development has been reducing globally, with a lot of consumers losing their jobs and taking key pay cuts (Schultz et al. Going by the specifics, consumers are measuring their spending patterns and are cutting out on extravagant things and opting for inexpensive varieties of certain products. With respect to market trends in the chocolate biscuits industry, one great opportunity for Arnott’s Tim Tams could be to make their chocolate biscuits not just for fair trade product, but also a premium product.Arnott’s Tim Tams company could as well increase its market share by growing many distinct unique tastes. If there is any more opportunity, it is probably that the company will attract more consumers. The other opportunity for Arnott’s Tim Tams lies in printing the cocoa content on its products for customers who are attentive on this. Ultimately, the company could begin a new, entirely natural, product side. As a result, these consumers will see it as fair trade and natural. This will be very appealing to their present consumer sector. Furthermore, another opportunity for Arnott’s Tim Tams is the fact that the fair trade market is expanding, which will offer the company the chance to grow not just its portfolio of products, but as well grow geographically. However, the development of the fair trade market also brings threats. For instance, many corporations learn that some of their clients are eager to pay more so as to purchase fair trade chocolate biscuits. Consequently, this would amount to more stiff rivalry. Companies that fear losing their clients to fair

References

Lauterborn, R.F., Tannenbaum, S.I., & Schultz, D.E. (2002). Integrated Marketing Communications: Putting it Together & Making it Work. New Jersey: McGraw Hill.
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preview essay on Integrate to Marketing Communication
  • Pages: 4 (1000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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