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Inofrmation technology applications in marketing Essay Example

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Inofrmation technology applications in marketing

And increasing prominence, the glut of new mobile phone applications and the litany of different search browsers that come packaged with them has caused the process of SEO to become more difficult to perform across the board. As such, it is necessary to consider the demographic trends and market presence that the firm wishes to have and what method through which the website is most often visited. As such, if it is determined that mobile platforms make up for a large percentage of overall traffic, then it is necessary to focus the SEO upon he way in which these different mobile platforms utilize apps and/or their native browsers to search the internet. If however it is determined that a very small percentage of overall traffic comes from mobile devices, seeking to expand a relatively large amount of money on seeking to garner but a few customers is not financially reasonable.The past 40 years had noted a dramatic increase with respect to the overall level of mobile devices that are used for purposes of business and pleasure throughout the world. However, as the year 2015 draws to a close, it can definitively be stated that the impact of mobile computing with regards to communication and marketing is more important now than it was at any previous time in the future. In the same way that personal computer revolutionize the way in which computing took place, mobile computing has redefined the manner through which the individual communicates, the business entity markets, and computing is represented within the current world. Whereas but a few brief years ago an individual would be constrained to their desk as a manner of reaching potential clients and/or sending something as simple as an email, the communication platform that the mobile device now offers allows for a much greater degree of efficiency even if the individual in question is not within range of a Wi-Fi signal and/or within range of traditional desktop PC and keyboard. Further, perhaps the greatest shift that can be noted outside of the sheer ease of communication that these devices have been able to provide is the fact that mobile marketing has been able to pervade the environment and can be exhibited to the individual upon nearly each and every website that is viewed in a mobile platform or even as advertisements that are provided within the applications that each of us have become so reliant upon.With respect to the way in which the individual or the firm should integrate with the

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preview essay on Inofrmation technology applications in marketing
  • Pages: 6 (1500 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Ph.D.
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