IMG's competitive advantage lies in dedication to excellence which is one of the approaches to their business. The company also attracts and retains best people by contributing attractive pay and reimbursement in an entrepreneurial environment which promotes having fun. IMG’s diversity is an added advantage to their employees in gaining access to abundant career options across many specialties, in many countries including sales, law, marketing, client and event management, licensing, television production, graphics design, multi-media and website development, corporate tax, corporate finance, promotions, account management, administrative support and customer service.
It can be observed from the above figures that Interpublic and Clear Channel Entertainment are the market leaders and IMG is the distant third. It can be well said that there is a sort of duopoly existing in the sports entertainment industry.
Interpublic, the market leader has been a public traded company and is listed at NYSE. The 52-week low share price for the period of September 01, 2009 to September 01, 2010 has been $ 5.89 whereas the high was $ 9.87. The company in contention i.e. IMG has been a privately traded company (Yahoo! Finance, “Interpublic Group of Companies”). Financial Data of Industry and Competitors.
Anand, B. & Attea, K. International Management Group (IMG) Harvard Business School, 2002.
Plunkett Research Ltd. “Sports Industry Overview”. September 24, 2010. Industries, 2010. <http://www.plunkettresearch.com/Industries/Sports/SportsStatistics/tabid/273/Default.aspx>
Slack, Trevor & Parent, Milena M. Understanding sport organizations: the application of organization theory Human Kinetics, 2006.
Yahoo! Finance, “Interpublic Group of Companies”. September 24, 2010. Get Quotes. 2010. <http://in.finance.yahoo.com/q/hp?s=IPG&g=d&a=08&b=1&c=2009&d=08&e=1&f=2010>
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