s maintenance has led a number of researchers to explore the innovation field (Bartos, 2007). These studies, however, has created a level of doubt regarding the true meaning of innovation due to the numerous innovation characteristics and aims that have been presented (Dewar & Dutton, 1986). Since putting the different types of innovation into categories provide better recognition of all influences coming from the organization and surrounding environment to the innovation, it becomes essential to address the type of innovation according to its application and main goal (Knight, 1967). For example, in the high-tech industry, the primary aim of companies is to create change in the product or technology field and in an environment where there is rapid technological change, there is a need for these organizations to have a complete awareness of their strategy in developing new products or innovations. High-tech companies can never be sure of their performance in the future (Coad & Rao, 2008), and even much less certainty when it comes to the emergence and implementation of their new technologies. There are only two outcomes that often come about- either the new product development attains a great deal of success or the company throws away a considerable amount of resources and do not innovate. Mobile Phones Innovation, Development Process and Peculiarities.
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