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The importance of recruitment and selection of sales people Essay Example

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The importance of recruitment and selection of sales people

The focus of good recruitment is in matching the capabilities, talents and skills of a particular candidate with the demands and requirements for the job(www. There must be transparency and uniformity in the recruitment process, in order to identify the most meritorious candidates available for a sales job (www. The manner in which the recruitment is carried out will affect the kind of candidates who get selected finally. During the process of recruitment, the selectors need to match up the best candidate for the job by an evaluation of the needs of the job and the qualities of the candidate, in order to determine which candidate is best likely to fulfill the needs of the job.The acid test for hiring is; “Ask yourself, how would you feel having this same person working for your competition instead of for you?” (Mackay, 1998: 213). It is important to identify candidates who possess that innate ability, because they are the candidates who will be able to gear sales for the business. An effective sales candidate will possess qualities such as enthusiasm, a positive attitude and the ability to listen. They are also likely to be passionate, persistent and resourceful. (Recruiting Sales people). Some of the essential qualities that sales people must possess are:(a) They must be problem solvers: A good sales candidate is fully conversant with the product he or she is expected to sell and should be able to answer all kinds of questions that customers may have about the product. Additionally, the sales representative must be able to address problems and get back to the customer with replies to his concerns as early as possible. This will ensure that customer confidence in the business is retained.(b) They must be knowledgeable: In today’s web based, competitive environment, it is vital to select candidates who possess a broad ranging knowledge about developments in technology, so that they can effectively address customer queries and complaints.(c) They must be able to demonstrate the ability to listen effectively and be enthusiastic and positive, with the ability to provide clear and concise information according to the requirements (Recruiting Sales People).The first and most important reason to select good candidates is the fact that they portray the first impression of the Company for the customer. A

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Recruitment of Entry-Level Broadcast Salespeople” Journal of Media

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preview essay on The importance of recruitment and selection of sales people
  • Pages: 5 (1250 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Masters
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