If these issues are not addressed then coffee will be seen to be helping to perpetuate damaging concerns, which would not go well with many of those involved in its production. This ultimately means that if some of these issues are not properly addressed then there is a risk of many individuals who are involved in the Supply chain of Coffee opting out leading a reduction in production. This would lead to the lack of availability of this beverage. Global Coffee production is faced with sustainability challenges from declining prices to endangering forests. There is the issue of contamination of those who are involved in the production process. The other effect is that the production of coffee has effect on biodiversity. Therefore, it is imperative to learn about the impact of Coffee in the market in terms of the benefits and the challenges of Coffee production.Globally agricultural production of which Coffee is a constituent relative to agricultural GDP is 36% but the share varies from country to country. This ratio is much higher in developed countries, which stand at 75%. In Latin America, the ratios rose form 24%in 1960s to 31 % in the early 2000. In Sub Sahara Africa, on the other hand the ratios have fallen from 29 to 13% in the same period (Clapp, 2012).Firstly, in examining the history of coffee we look at the present impact of coffee. Coffee has been consumed for over 1,000 years and today it is believed to be the most consumed beverage in the world currently (400 billion cups yearly) (Sobésa Café2008). Coffee as a plant is said to have existed in Ethiopia where it. The Impact of Coffee on the Global Marke.
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