Sustainability is the capacity to cope with and preserve the environment for future generations. With regard to business, sustainable development concerns the integration of environmental, economic, and social aspects into the business model. It requires focusing on long-term, future objectives for the business instead of placing emphasis on temporary profitability (Purvis & Grainger, 2013). Being a sustainable business does not imply that one has to take for granted or deprioritise its performance or profitability. Sustainable business, in the long term, is in fact more cost-effective as they adjust to and expand with the evolving market. It can offer businesses competitive advantage and enable them to set their business apart from the competition (Narayanan & Das, 2013).There are numerous benefits that stem from integrating environmental, economic, and social aspects into the business decision-making process. It can guide decision makers in identifying and preventing future costs or disadvantages linked to unsustainable corporate actions, like releasing manufacturing waste into the ecosystem. It can also guide them in business planning, especially with regard to consumer satisfaction and expectations and taking advantage of growing industries and markets (Purvis & Grainger, 2013). Sustainable business involves notions like business ethics and corporate social responsibility (CSR). A business that complies with social responsibility tries to lessen its unfavourable effect on society and raise its favourable impact (Narayanan & Das, 2013). Business ethics are particularly essential as inability to comply with them can have damaging effect on the capability of a business.At present, the emphasis of sustainable business has been on the value of environmental sustainability. Environmental sustainability is an ever more vital notion of contemporary corporate practice, as market demands from consumers and regulators hold companies responsible for their behaviour (Netravali & Pastore, 2014). Sustainable businesses are acknowledged and commended thus it becomes increasingly important for business organisations to comply with the principles of sustainability.The advantages of economic growth, in the short term, are numerous—the more that economies and industries expand and profit, the greater employment opportunities and quality of life are. Technology has presently
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