Criticism of literary and non-literary work has been categorized into two prominent formats, formal criticism, and ideological criticism. Criticism has helped maintain a minimum standard of works that pass through the ages while throwing a very pertinent socio-political scenario of that time. Ideological criticism is especially of relevance because it reflects the ideologies of the existing times.
Ideology has been defined by Eagleton as a relatively coherent but internally conflicting non-homogenous set of beliefs, representations and discourses inscribed in material practices and institutions,.. generated in part by the nature of economic production, which by constricting social reality in particular modes, contribute either to legitimizing,..subverting dominant forms of political powers. These set of common beliefs provide society with a semblance of strong social bondage thus facilitating living in comparative harmony and mutual trust. Eagleton, while propagating Marxist theory, was of the view that ideological literature is often used for projecting political ideologies and vested interests of individuals with the intention of influencing public at large and ideological criticism provide a means to reveal the true intentions and objectives behind the so called spontaneous flow of words.
Ideological criticism is, therefore, an important literary machination to inform and disseminate the hidden information. The need for such types of criticism arises because of the fact that the words and texts are cleverly used to put forward deliberate ideas and statements that would impact and influence the thoughts processes of others. Identifying traits and emotive responses of the target audience is one of the most important features of such works. The individual applies techniques and instruments that are designed to persuade others to his or her views in order to gain confidentiality and trust. The words and expressions used for thoughts, emotions and attitude play very important role in the foreplay staged for the seduction of the public.
Eagleton,Terry.2006. Criticism & Ideology:A study in Marxist literary theory.NY.Verso.
Available from:< http://www.csus.edu/indiv/b/burnettn/TV%20IDcrit06_files/frame.htm>[Accessed on 20 June, 2007].
Groden.Michael and Kreiswirth,Martin, The Johns Hopkins Guide to Literary Theory and Criticism. Partisan Review, Volume 62, number 1 (Winter 1995), pages 138-143. Available from:< http://people.bu.edu/rcarney/acad/skep.htm> [Accessed on 20 June, 2007].
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