subverting dominant forms of political powers. These set of common beliefs provide society with a semblance of strong social bondage thus facilitating living in comparative harmony and mutual trust. Eagleton, while propagating Marxist theory, was of the view that ideological literature is often used for projecting political ideologies and vested interests of individuals with the intention of influencing public at large and ideological criticism provide a means to reveal the true intentions and objectives behind the so called spontaneous flow of words.
Ideological criticism is, therefore, an important literary machination to inform and disseminate the hidden information. The need for such types of criticism arises because of the fact that the words and texts are cleverly used to put forward deliberate ideas and statements that would impact and influence the thoughts processes of others. Identifying traits and emotive responses of the target audience is one of the most important features of such works. The individual applies techniques and instruments that are designed to persuade others to his or her views in order to gain confidentiality and trust. The words and expressions used for thoughts, emotions and attitude play very important role in the foreplay staged for the seduction of the public. Ideological Criticism.
Eagleton,Terry.2006. Criticism & Ideology:A study in Marxist literary theory.NY.Verso.
Available from:< http://www.csus.edu/indiv/b/burnettn/TV%20IDcrit06_files/frame.htm>[Accessed on 20 June, 2007].
Groden.Michael and Kreiswirth,Martin, The Johns Hopkins Guide to Literary Theory and Criticism. Partisan Review, Volume 62, number 1 (Winter 1995), pages 138-143. Available from:< http://people.bu.edu/rcarney/acad/skep.htm> [Accessed on 20 June, 2007].
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