Particular regard is given to internal public relation because they have the power to hold people together or set them on varying path. Effectively togetherness is a powerful tool when used for the positive appraisals in an organization. However, when not properly made satisfactorily tapped in for positively in brings down the entire structure within a blink. It is thus a vital tool and mastery of it is crucial for all employees. Stephens, Ashley K. Barrett, & Michael J. article focuses on the use of informational theory, source credibility and social presence in handling issues that deal with emergency in organization. The survey approach taken by the document reveals direct communication to employees using phone calls, text and face-to-face communication is a factor highly regarded in responding to emergency issues. Among the channels for communication, other forms of communication are less efficient compared to others and as such need the focus and analysis of organizational management. They will be tasked with coming up with what they find fit to boost employee response to such issues to foster profitability.The world currently is pro-technology. The utilization of phones and personal computers for communication is essential. When organizations are planning the use of technology to alert their employers, many factors are put into perspective. The policy with regard to the use of phones for communication requires permission from clients. How to use organizational communication more effectively.
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