Publishing can be explained as the procedure of producing and disseminating information which can present itself in different forms such as literature or music. In a traditional sense, it can refer to the distribution of written works such as books and newspapers. The art of publishing has been present since the invention of reading material when authors needed to find means of distributing their works to the public for their consumption. The art has continued to develop over the years as new technology has been invented allowing printed works to be produced and distributed on a massive scale turning literature into a full-fledged business with companies formed to deal with the publishing of various material (Schiffrin 215). Publishing includes several activities such as development, copyediting, acquisition, graphics and production/printing. All these stages are necessary and will be included in the publishing of a college newspaper.
When taking a college newspaper into consideration, there are a number of factors that the publishers will need to consider such as the target audience, the market size and the forms of media available to the public. Among these factors, the most important of all is the demographics of the market, that is, the type of market the newspaper aims to reach (Epstein 45). This means that the publishers have to consider the preferences of the market when taking the newspaper through the various stages of publication if they are to attract their targeted market. With this in mind, there are several factors that will be well thought-out throughout the different stages of publication, they include:
Editing – This mostly involves the language that will be used in the publication. Depending on the type of newspaper that is being published (that is, for academic or entertainment purposes) the proper language will need to be used, for example, if the newspaper can be placed in the tabloid category then no hard/complicated words should be used as it should make for easy reading (Rinzler 115).
Epstein, Jason. Book Business: Publishing Past, Present, and Future, 2001. New York:
W. W. Norton & Company, Inc.
Garner, Dwight. Making Reading Easier, 2008. NYTimes. Web. December 11, 2012.
Harper, Tara K. On Publishers and Getting Published, 2004. Web. December 11, 2012.
Rinzler, Alan. The Magic of Niche Marketing for Authors, 2010. Forbes.
Schiffrin, André. The Business of Books: How the International Conglomerates Took
Over Publishing and Changed the Way We Read, 2000. London, New York: Verso.
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