Thus, in order to determine whether the media’s power is increasing or decreasing, this discussion shall seek to establish hip hop’s perpetration of gender hegemony and the counter-efforts to break these hegemonic discourses based on a time series analysis.The hip hop genre is known to perpetrate gender hegemony and misogyny and has, in fact, come under heavy criticism for this in the past (Weitzer and Kubrin 2009, pp. Perpetration of gender hegemony in hip hop involves using lyrics and videos to portray women as sex objects, trivialising them, marginalising them and using derogative terms to refer to them. Some explore themes of gender violence. However, there are a limited number of hip hop songs portraying females in respectful and positive ways (Yocum 2010, pp. The underlying explanations generated for such actions include hegemonic masculinity that subordinates and objectifies women in the general society and pressure from music executives to make provocatively themed songs to maximise sales. There is also the issue of the male gaze where due to dominance the predomination of men in the genre most of the themes about women will be generated from a male point of view. It is widely appreciated that music has the capacity to influence listeners, develop and maintain how individuals view the world around them.To establish whether the hegemonic discourse of gender as perpetrated by hip hop is on the rise or not, it is crucial to explore the genre’s recent timeline. This is gradually bringing it to what can be currently observed and finally the future direction in terms of the portrayal of women. Weitzer and Kubrin (2009, pp. 4) observe that throughout the timeline of hip hop there has been hot debates and condemnation from women groups and other interest parties. The two authors further observe that although gender stereotypes have been perpetrated in all popular music, it has been considerably higher in hip hop with research showing that, in hip hop’s early years of 1980s, it contained much more misogyny and stereotyping than the heavy metal genre. The same pattern has been observed to be maintained ever since. However, this has been accompanied by a shift in lyrical depictions of women over time with complexity and diversity being introduced into the female persona image. This, however, does not mean that women are presented as independent or intelligent as men; rather derogative themes still persist with the only
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