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Healthy Living City Promotion Plan Term Project Essay Example

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Healthy Living City Promotion Plan Term Project

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Despite declining emphasis on the cultural and art heritage in the city, there has been notable improvement and promotion of cultural heritage over past 10 years (News 2014). Advancement in the management of museums, archives and heritage sites has been due to the formulation of key national plans and strategies aimed at conserving the cultural heritage of Canada. The strategic plans include The Museum Sustainability Plan (2005), the Arts Investment Strategy (2007) and the Festivals Sustainability Plan (2007). These strategies have played a key role in the sourcing of funds and management expertise for the city’s cultural heritage facilities (Penticton Museum, 2014). Subsequently, increased city council investment has further leveraged funding from other sources. Despite the profound significant development, there exists a need to further market Penticton’s cultural heritage in light of the prevalent globalization to stir economic growth and foster health living among the residents of Penticton.Several key cultural facilities and infrastructure needs have been successfully met since 2004. Leir house was designated as a heritage in 2004. Vis a vis, the building has been under extensive reconstruction including new roof, restoration of hard floors and integration of a heating system. Similarly, the Gibson house was also declared as a conservation covenant in 2003 and currently it is used as residence for bed and breakfast. Another facility that has applied to be declared as heritage destination includes Riordan house and the Shatford School (Associates, 2014). Additionally, the city council has commenced the upgrade of key heritage facilities such as memorial arena, Gyro band shell and the walking pier. Additionally, the city has been marked with the government acquisition of SS Naramata, SS Okanagan salon and the $ 1 million restoration of the SS Sicamous (CTQ Consultants Ltd, 2013). The city council further announced plans to undertake comprehensive expansion and relocation of key museums and archives.Penticton national museums have been mandated to preserve and present cultural and natural heritage that showcase national and international values of Canada. The National Gallery of Canada designs, maintains and markets collection of works of art, with special reference to Canada, throughout the country and internationally (Penticton, 2014e). On

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preview essay on Healthy Living City Promotion Plan Term Project
  • Pages: 24 (6000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Ph.D.
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