The programme focuses on both businesses as well as the children, which is its major strength. On the contrary, the increased focus on business segment for preventing obesity can be identified as less relevant with respect to this programme (Ellison, 2013).Change4Life Programme generally deals with making good choices regarding the consumption of food and drinks. The programme involves advising young children and their parents regarding the healthy diet and importance of physical activity.One of the major strength of this programme is that it is predominately associated with generating awareness regarding the healthy lifestyle and diet. Nevertheless, certain limitations can be ascertained with regard to this programme. Notably, this programme has been ascertained to have little impact on the attitude and behaviour of young children (Croker &et.The topic, “Obesity in Young Children” has been chosen for the article, as the epidemic of obesity as drawn significant attention of worldwide healthcare agencies as well as the parents in the present scenario. Factors such as lifestyle preferences, diet and cultural environment are determined to have widespread impact on the rising trend of obesity in young children in the U K (Lifestyles statistics team, 2014).Young children suffering from the disease of obesity are the primary target audience while the parents are the secondary audience. The young children with obesity and their parents are selected as the target audience as the young children in the UK are more vulnerable to the disease.From the report published by Health & Social care Information centre on. Obesity in Young Children.
Croker, H. & et. al., 2012.Cluster-Randomised Trial to Evaluate the ‘Change for Life’ Mass Media/ Social Marketing Campaign in the UK. BMC Public Health, Vol.12, pp. 1-14.
Ellison, J., 2013. Reducing Obesity and Improving Diet. Department of Health. [Online] Available at: https://www.gov.uk/government/policies/reducing-obesity-and-improving-diet [Accessed November 24, 2014].
Lifestyles statistics team, 2014. Statistics on Obesity, Physical Activity and Diet: England 2014. Health and Social Care Information Centre. [Online] Available at:
http://www.hscic.gov.uk/catalogue/PUB13648/Obes-phys-acti-diet-eng-2014-rep.pdf[Accessed November 24, 2014].
Lifestyle statistics team, 2013. National Child Measurement Programme: England, 2012/13 School Year. Health and Social Care Information Centre. [Online] Available at: http://www.hscic.gov.uk/catalogue/PUB13115/nati-chil-meas-prog-eng-2012-2013-rep.pdf [Accessed November 24, 2014].
Rudolf, M., 2010.Tackling Obesity through the Healthy Child Programme a Framework for Action. Leeds Community Healthcare. [Online] Available at: http://www.noo.org.uk/uploads/doc/vid_4865_rudolf_TacklingObesity1_210110.pdf [Accessed November 24, 2014].
Ryley, A., 2012. Children’s BMI, Overweight and Obesity.HSE 2012, Vol. 1, pp. 1-22.
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