This kind of supply chain is developed by organizations as a part of their sustainability index so as to develop an environmentally and socially responsible image for their respective brands (Jacoby, 2009, p. A green supply chain uses a wide array of environment friendly measures like recycle of wastage in every stage of the supply chain, reduction the carbon footprints and emissions from the activities, more efficient and restricted use of natural and scarce resources and reduction of environmentally hazardous materials in the different processes involved in the supply chain. The green supply chains also aim at the diffusion of the best practices with the use of the environmental know-how (Srivastava, 2007, pp. The lean and green supply chains are gaining more popularity and are fast replacing the traditional supply chains because of the increasing importance of the sustainability factors for business organizations and the heightening awareness of the global consumer groups regarding the environmental issues like global warming, ozone layer depletion, depletion of natural resources etc. (Hines, 2004, p.Many national and international organizations across the world have taken up the green supply chin as a part of their sustainability strategies. Burberry is an example of such a multinational company that has been an avid user of the lean and green supply chain in its business operations.Burberry has started using the green supply chain since 2005 as a part of its Burberry Impact Program which was launched as an initiative for improving the effects of the company on the internal and external stakeholder groups (Burberry Corporate Website, 2013). Burberry has invested in multiple endeavors across its whole supply chain to integrate the multi stakeholder activities and contribute positively towards a sustainable change in all aspects of the supply chain management of the business. Burberry has collaborated with the stakeholders and business partners like the United Nations Global Compact and Business for Social Responsibility to develop and review the supply chain of the company on an international platform (Hervani, Helms and Sarkis, 2005, pp. The company has recently introduced the use of eco friendly carry bags in its stores in all geographical locations across the world. Apart from these green initiatives, Burberry also focuses on the recycling of all the wastage that is produced in its supply chain management processes and
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