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Godiva Europe Essay Example

Godiva Europe

Godiva Europe is part of Campbell Soup Company. The Godiva Europe part of the Campbell Soup Company creates the legendary Godiva chocolates. GodivaEurope provides chocolates for not only Europe, but a portion of American, Japan, and other European countries. One of Godiva Europe’s specialties is the praline. Customers purchase pralines differently based on the intent of the user, or whether it is a gift or for personal consumption. Whatever the motive for purchasing pralines, the consumer is not as impulsive in buying this higher priced chocolate.
Consumers look for specific features when buying pralines for gifts. Since pralines are more expensive, purchasing these gourmet chocolates are more calculated than buying a regular chocolate bar at a local store. Consumers look for specific features. One feature is attractive packaging that is available in assorted varieties. Godiva Europe offers these options by providing holiday and special occasion packaging. Gift buyers also look for a high quality of taste. Godiva Europe pralines are also uniquely decorated. A majority are decorated by hand. This creates a more unique gift than a regular bar of chocolate. When a consumer buys a praline for a gift, they tend to be more meticulous.
The praline used for a gift is also usually gender based. More men give women pralines, than women giving men this type of gift. Women value the expense, detail, and taste of the praline more than men. Men prefer a better tasting chocolate to fancy decorating and packaging when receiving a gift. However more men prefer to give gifts that have decorative packaging and the other benefits of the praline.
When a consumer buys a chocolate for themselves, they are more interested in less expense, taste, and quality. A consumer is not trying to impress anyone when buying chocolate for themselves. This means less scrutiny about packaging. Buying a cheaper candy bar that taste good is about pleasure for the consumer. While that is acceptable for

preview essay on Godiva Europe
  • Pages: 1 (250 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Masters
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