Facebook Pixel Code
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Globlazitation paper Essay Example

Show related essays

Globlazitation paper

This is a preview of the 12-page document
Read full text

Nicolaides and Bank (2013) pointed out that Wal-Mart had invested in South Africa in year 2011 and generated good revenue of total $ 418,952 from net sales. Therefore, Wal-Mart management wants setting up its business in Nigeria as it hold good statements in last few years.Retailing industry is the one of best industry where US companies perform very well throughout the world. In the retailing industry, consumers’ goods are sold by the global and leading companies around the world. Most retailers face the challenges of lack of modern places as goods in the retail market are sold through the informal markets. However, a few modern shopping centers The Palms in Lagos and Ceddi Plaza in the Abuja are places where well known brands Apple and Swatch have their openings. Shoprite is the one of the foreign retailer that opened its first outlet in The Palm center in Nigeria (Maritz, 2010). Growth of retailing industry is much faster than GDP in Nigeria. This growth in retailing industry is due to increasing size of the population in Nigeria. There has been atrend of changing the traditional retailing to modern retailing as supermarket and hypermarkets are developing rapidly in Nigeria. According to a report of Euro-monitor International (2013) the concept of supermarket in Nigeria is rather interesting where every small store recognizes itself as a superstore. The Euro-monitor International reported that only 84 such superstores exist in the country (Euro-monitor International, 2013). Shoprite as a biggest retailer of continent opened the first shop in June 2012 in Nigeria and more two shops in the next year 2013.Due to incredible success, Wal-Mart possess the strengths in abundant. Wal-Mart has been a large employer and people find places for employment of a high level as well as others without higher education. Therefore, target market will be appropriate for Wal-Mart to hire the people from Nigeria. In reference to net sales, Wal-Mart is the largest company throughout the world.Aggressive growth strategy of Wal-Mart has made it significant for a number of incredible sales. Only 425 new stores of thecompany were added all over the world. Addition of these stores encourages the company to expand its business in Africa by opening the new stores. Logistic system of the company is a unique feature that makes it more

This is a preview of the 12-page document
Open full text


A.T. Kearney Inc. (2014). The 2014 African Retail Development Index, Seizing Africa’s Retail

opportunities, Available from www.atkearney.com Accessed on 01-12-2014.

Banjo S. (2014).Wal-Mart Weighs Matching Online Prices, The Wall Street Journal. Available


Berman B., and Evans J. (2013). Retail Management: A strategic approach, Pearson Education


Central Bank of Nigeria (2014). The foreign exchange market in Nigeria, Available from

http://www.cenbank.org/IntOps/FXMarket.asp Accessed on 1-12-2014.

Chukwu D. (2010). Trends and Changes in the Nigerian Currency system, colonial period –

2008. Stud Tribes Tribals, 8(2): 87-101.

Elickson B.P. and Grieco P. (2013). Wal-Mart and the geography of grocery retailing, Journal of

Urban Economics 75, 1–14

Euro-monitor International (2013) Grocery retailers in Nigeria, Available from

http://www.euromonitor.com/grocery-retailers-in-nigeria/report Accessed on 2-12-2014.

Ezekiel M S., Anyadighibe J A., Awara N F., and Ndem S E. (2014).Micro-macro

marketing and its impact on the Nigeria economy a conceptual review experience, International Journal of Economics, Commerce and Management, 2(7). 1-10.

Fletcher R., and Crawford H. (2014). Internal marketing an Asia-Pacific Perspective, French

Forest NSW, Pearson Australia.

Hatting D., Russo B, Sun-Basorun A., and Wamelen A (2012).The rise of the African

Consumer, McKinsey & Company.

Kotler P., Keller K., Koshy A., and Jha M. (2009). Marketing Management: South Asian

Perspectives, New Delhi, Pearson Education.

Kotler P., and Armstrong G. (2008).Principles of Marketing, New Delhi, Pearson Education Inc.

KMPG Africa Limited (2014).Sector Report Fast-Moving Consumer Goods in Africa, KPMG

International. MC11510

Lee Y., Cheng S., and Chen C. (2008).Use of the 4Ps Model to Examine Differences between

Generic and Brand Marketing Strategies, The Journal of Human Resource and Adult Learning4 (2): 221-244.

Lichtenstein N. (2013). Wal-mart: The face of Twenty-one century capitalism, The New Press.

Richard T A. (2014). Professional Marketing and Advertising Essays and Assignments, Tony


Maritz J. (2010). Nigeria like it is: A practical guide to doing business in Nigeria, Maritz


McFarlin D., and Sweeney, P. (2011). International Management: Strategic Opportunities &

Cultural Challenges,Madison Ave, New York, Routledge.

Nicolaides A., and Bank C. (2013).globalisation, nepad, fundamental human rights, south

African and continental development,International Journal of Development and Economic Sustainability, 1(2), 54-72.

Oluwatolani O., Joshua A., and Philip A. (2011). The impact of information technology in

Nigeria’s banking industry, Journal of Computer Science and Engineering, 7(2). 63-67.

OrichaJ., and Olarinoye G. (2012). Analysis of interrelated factors affecting efficiency and

stability of power supply in Nigeria,International Journal of Energy Engineering, 2(1), 1-8.

Oxford Business Group. (2012). Nigeria a retailer’s market, Available from

http://www.oxfordbusinessgroup.com/news/nigeria-retailer%E2%80%99s-market Accessed on 2-12-2014.

Velasquez A. (2104) Report: global retail shows steady growth for 2014, Available from

https://www.sourcingjournalonline.com/global-retailing-industry-report-shows-steady-growth-2014-av/ Accessed on 2-12-2014.

Wal-Mart Stores Inc. (2014). Wal-Mart Stores, Inc. - Financial and Strategic Analysis Review

William E. (2011). The Global Entrepreneur: How to Create Maximun Personal Wealth in the

New Global economic era, USA, iUniverse rev.

Close ✕
Tracy Smith Editor&Proofreader
Expert in: Marketing, Management, Human Resources
Hire an Editor
Matt Hamilton Writer
Expert in: Marketing, Finance & Accounting, Business
Hire a Writer
preview essay on Globlazitation paper
  • Pages: 12 (3000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Ph.D.
WE CAN HELP TO FIND AN ESSAYDidn't find an essay?

Please type your essay title, choose your document type, enter your email and we send you essay samples

Contact Us