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Globlazitation paper Essay Example

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Globlazitation paper

Nicolaides and Bank (2013) pointed out that Wal-Mart had invested in South Africa in year 2011 and generated good revenue of total $ 418,952 from net sales. Therefore, Wal-Mart management wants setting up its business in Nigeria as it hold good statements in last few years.Retailing industry is the one of best industry where US companies perform very well throughout the world. In the retailing industry, consumers’ goods are sold by the global and leading companies around the world. Most retailers face the challenges of lack of modern places as goods in the retail market are sold through the informal markets. However, a few modern shopping centers The Palms in Lagos and Ceddi Plaza in the Abuja are places where well known brands Apple and Swatch have their openings. Shoprite is the one of the foreign retailer that opened its first outlet in The Palm center in Nigeria (Maritz, 2010). Growth of retailing industry is much faster than GDP in Nigeria. This growth in retailing industry is due to increasing size of the population in Nigeria. There has been atrend of changing the traditional retailing to modern retailing as supermarket and hypermarkets are developing rapidly in Nigeria. According to a report of Euro-monitor International (2013) the concept of supermarket in Nigeria is rather interesting where every small store recognizes itself as a superstore. The Euro-monitor International reported that only 84 such superstores exist in the country (Euro-monitor International, 2013). Shoprite as a biggest retailer of continent opened the first shop in June 2012 in Nigeria and more two shops in the next year 2013.Due to incredible success, Wal-Mart possess the strengths in abundant. Wal-Mart has been a large employer and people find places for employment of a high level as well as others without higher education. Therefore, target market will be appropriate for Wal-Mart to hire the people from Nigeria. In reference to net sales, Wal-Mart is the largest company throughout the world.Aggressive growth strategy of Wal-Mart has made it significant for a number of incredible sales. Only 425 new stores of thecompany were added all over the world. Addition of these stores encourages the company to expand its business in Africa by opening the new stores. Logistic system of the company is a unique feature that makes it more

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preview essay on Globlazitation paper
  • Pages: 12 (3000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Ph.D.
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