hence becoming highly competitive. These products make the foreign products achieve a competitive advantage in the market; thus making the local farmers suffer from a loss. This is because the local farmers or producers are forced to reduce the price for their products at a price that can enable them to outcompete with the foreign products.However, globalization has enabled business to compete favorably in the competitive market. The use of technology has enabled vendors to manufacture new products in the market that are of high quality in the market. Younkins (2000) points out that technology innovation permits individuals to advance further in manufacturing of different products and reduce poverty in the society. Many companies are nowadays utilizing technology in manufacturing of innovative products that are competitive in the market. This is essential because it offers business industries a competitive advantage in the market; thus increasing their revenues (Mate, 2012). It has enabled business to meet variety of customers from different parts of the globe through use of social networking sites and Internet in communicating about the products they offer in the market; thus expanding business activities. It has increased the international business for cultural products to foreign markets. Thus, the exposure of traditional products may create change to the local people.The global diffusion of modernization with the use of digital technologies such as radio, televisions and mobile phones improved the lifestyles of people in the society. Globalization and Local Cultures.
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Mate, P. (2012). Peter Mate: Time to start thinking about selling online. Tech Talk. Retrieved on
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Wilson, G. (January 01, 2006). Local Culture, Globalization and Policy Outcomes. Global Social
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Younkins, E.W (January, 2000). Framing Articles: pros and Cons of Adopting New
Technologies. Technology, progress and Freedom. The Freeman, Vol. 50, Issue 1.
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