The language expansion generates interaction plethora among varied nations in terms of variations in policymaking, and it manipulates cultural identity.Globalization threatens the feasibility of locally manufactured products. The increased advancement in technology has contributed to cheap labor and high production of commodities that are competitive in the global market. This has threatened the locally manufactured products because globalization offers a welcoming entrance for many customers to access easily products that customers could not otherwise have. For instance, the new foreign products in the market are sold at cheaper prices; thus displacing the locally traditional products. The products are also of high quality compared to local products produced by the indigenous people; hence becoming highly competitive. These products make the foreign products achieve a competitive advantage in the market; thus making the local farmers suffer from a loss. This is because the local farmers or producers are forced to reduce the price for their products at a price that can enable them to outcompete with the foreign products.However, globalization has enabled business to compete favorably in the competitive market. The use of technology has enabled vendors to manufacture new products in the market that are of high quality in the market. Younkins (2000) points out that technology innovation permits individuals to advance further in manufacturing of different products and reduce poverty in the society. Many companies are nowadays utilizing technology in manufacturing of innovative products that are competitive in the market. This is essential because it offers business industries a competitive advantage in the market; thus increasing their revenues (Mate, 2012). It has enabled business to meet variety of customers from different parts of the globe through use of social networking sites and Internet in communicating about the products they offer in the market; thus expanding business activities. It has increased the international business for cultural products to foreign markets. Thus, the exposure of traditional products may create change to the local people.The global diffusion of modernization with the use of digital technologies such as radio, televisions and mobile phones improved the lifestyles of people in the society.
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