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Globalization for fashion brand Charlotte Olympia Essay Example

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Globalization for fashion brand Charlotte Olympia

Thus, the first approach is aggregation, where the company uses the distinctive processes used in the original country to attract a larger demand in a new nation (Gregory 2010:8). Incidentally, the consumer behaviours are similar in different states, and this allows different establishments to use the identical methods in different marketplaces. For example, the management of Levi’s creates an emotional connection to enhance the relevance of brand in different markets and guarantee loyalty. Incidentally, Charlotte Olympia in United Kingdom has six distinct collections supplied in the United Kingdom market for reliability and consistency. Primarily, focus on the china market is appropriate due to the macro and micro economic factors. Illustratively, the economy of china is growing rapidly, and this is an advantage to establishments in the area. Similarly, the growing population initiates an increase in demand. Additionally, the exchange rate between the dollar and the yen gives the company benefits especially when products are exchanged between the two countries.Secondly, the firm can opt to use the adaptation strategy, which states that a business provides products to a country depending on the competitiveness of the markets. For example, many markets prefer specific types of merchandise due to the additional benefits. A specific example is OAKLEY’s provision of electronics worn by customers and they are termed as “must have” style. For illustration, the trendy company provides MP3 sunglasses to entertain their customers although they are apparels (Best and Barnwell 2008:6). More so, the firm will have to devise specific practices recognized in the environment so that the customers feel the products were meant to solve their problems. In this case, Olympia brand has to enhance the development of leather handbags so that it attracts a larger market niche for its products (Pahl, Richter and 2007:16). In fact, this strategy is one of the success stories of Olympia brand in the UK since many customers are attracted to their specific merchandise although the firm operates in a market that is saturated with established fashion labels including FUBU, Calvin Klein, Burberry and Astley Clarke.For any business to succeed, it has to consider an intensive SWOT analysis in the market to ascertain the chances of growth. Principally, the strength and opportunities give a business a boost in a market since there is

References

Best, N. & Barnwell, H. (2008) CIMA: Paper T4, Oxford: Elsevier.

Blokker, P. & Dallago, B. (2008) Youth entrepreneurship and local development in Central and Eastern Europe, Aldershot, England: Ashgate.

Dumas, C. (2010) Globalisation fractures: how major nations interests are now in conflict, London: Profile Books.

Gregory, A. (2010) Planning and managing public relations campaigns: a strategic approach, London: Kogan Page.

McManus, J., Li, M. & Moitra, D. (2007) China and India: opportunities and threats for the global software industry, Oxford: Chandos.

Pahl, N., Richter, A. & University of Applied Science Berlin. (2007) SWOT analysis: idea, methodology and a practical approach, Munchen: GRIN Verlag.

Rodrigues, M.J. & Fundação, C.G. (2009) Europe, globalisation and the Lisbon Agenda, Cheltenham, UK: Edward Elgar.

Tandon, Y. (2009) Development and globalisation, Oxford: Fahamu Books.

Telò, M. & Ashgate Publishing. (2013) Globalisation, multilateralism, Europe: towards a better global governance? Farnham: Ashgate.

Wunderlich, J.U. (2007) Regionalism, globalisation and international order: Europe and Southeast Asia, Aldershot, England: Ashgate.

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preview essay on Globalization for fashion brand Charlotte Olympia
  • Pages: 4 (1000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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