It was in 1929 when Herbert Ives first introduced a 50 line colored television set which was broadcasted in the then urban areas of New York and Washington D.C. (Andrews, n.d.). It is worth mentioning that during the period when the early inventors of television were focussed on enhancing the efficiency of their television sets, many other inventors were developing new frameworks to display images in a more sophisticated and attractive manner. One of the reasons for which, instead of a single or a couple of scientists, numerous inventors became interested to invent their own version of television was the interests of common people during that period. As stated by Burns (1998), people during the 19th century were extremely interested in any and every kind of genres which were based on human characteristics. Thus, after the introduction of television in public, it became one of the chief topics of the then society and almost every person got persuaded by the chain of inventions (Burns, 1998).Further, by 1934, Radio Corporation of America (RCA) developed the television with continuous innovations and changes to a 343 line television set with a 12-inch screen. It was later, in 1938, improved with a 14-inch screen which came to be the standard size of a television screen. Globalisation Of Marketing Design and Innovation.
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