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Global Economic Environment and Marketing Essay Example

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Global Economic Environment and Marketing

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The recent years have been characterized by political upheavals in most parts of the world. In essence, political unrests have become quite common in the Middle East countries. In this regard, the operations of the company in the Middle East countries have received a big blow. As a result, the returns made by the company’s establishments in the Middle East countries and other war-torn regions have significantly reduced. In essence, political unrest in some countries has led to the absence of intellectual property rights. The absence of intellectual property in the economy results in an unhealthy market competition that might lead to an adverse financial performance of the companies in the industry (Wilson 2006). Research has shown that countries that have no intellectual property rights contribute a little percentage of the MacDonald Company annual returns. However, despite the unlimited political challenges, the company should concentrate on developing its presence in the global market (Schlosser, 2012).Competitive advantage refers to the privileges enjoyed by a company offer its competitors because of offering differentiated products or services as per the customers need and specification. The much success of the MacDonald Company can be attributed to the differentiated products and services it offers to its customers. In essence, companies require to have some unique differentiation techniques to survive in the competitive global economy (Kotler et al. Another factor that offers the MacDonald Company a competitive advantage is providing customers with a variety of products to choose from. The company offers its fast food products in a variety of flavors. In essence, the company has utilized the statement that customers have varied tastes and preferences. Actually, the company provides products that meet over 80% of fast food customers specifications. It has been observed that almost all customers can have a product that meets their specification or preference once they visit any outlet selling MacDonald Company’s products. The practice of meeting consumer’s requirements has given the company an upper hand in the global market compared to its competitors.The company’s advertisement and positioning strategies are other factors that keep it ahead of the game (Morschett et al. The company has established impressive advertisement campaigns in various media. For instance,

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preview essay on Global Economic Environment and Marketing
  • Pages: 10 (2500 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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