Facebook Pixel Code
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Pfizer Information Technology Essay Example

Show related essays

Pfizer Information Technology

Pfizer Information Technology. This data helps the organization to determine and identify markets that is likely to give good returns. CRM also helps predict the stock requirement pattern. This enables it to use the just-in-time (JIT) technology for scheduling manufacturing and delivery so that unwanted stocks are not carried. This data is then integrated, analyzed, and presented in a format to help the higher management take strategic decisions.To encourage a health culture and offer preventive services, diagnosis, treatment information, and follow-ups, to support both doctors and patients in Mexico, Pfizer launched a three-pronged CRM program (Descombes, n. They set up mobile Pfizer Diagnostic Units (PDU) to diagnose patients free of charge, after which the potential are encouraged to visit physicians and start treatment.

The third step involves a follow-up program to cement relationships and provide measurement of key performance indicators. By earning the respect of patients they were able to expand their patient base and build long-term relationships. They could do this through CRM and compliance programs and that too without alienating the physicians. People were also weighed and measured to calculate their body mass index. Blood pressure and cholesterol levels were checked and while the patients waited for the results, they were encouraged to fill out survey forms. In a customer satisfaction survey conducted by Pfizer, 99 percent of the people who had visited or used the PDU in 2004 rated the service as ‘good’ or ‘excellent’. Those who did not have a regular physician were referred to physicians. These physicians who received referrals from the PDU doctors were more receptive to Pfizer products. The data collected by Pfizer through this program was the first of its kind in Mexico and is being used by the Ministry of Health to determine the prevalence of certain diseases in the country. Partnering with technology, Pfizer is able to provide customer satisfaction, enhance customer experience, and reap benefits for the company and for the nations as well. Pfizer Information Technology.



Cisco (n.d.), The Wal-Mart Story, <http://www.cisco.com/warp/public/779/ibs/vertical/retail/Wal-

Mart.PDF> 15 Oct 2006

Descombes, E. (n.d.), Prevention is Lifetime Value,


2> 25 Sep 2006

Gupta, D & Khanna, S (2001), Customer management at Pfizer’s,

<http://www.networkmagazineindia.com/200604/casestudy01.shtml> 15 Oct 2006

Medianews (2006), Pfizer to Use RFID to Combat Fake Viagra,

<http://www.crmbuyer.com/story/53218.html> 15 Oct 2006

Smith, A. (2006), CRM and Customer Service: strategic asset or corporate overhead? Handbook

of Business Strategy, pp. 87-93

Sullivan, L (2005), Wal-Mart Looks To New Uses For RFID,

<http://www.informationweek.com/story/showArticle.jhtml?articleID=159906060> 15

Oct 2006

Close ✕
Tracy Smith Editor&Proofreader
Expert in: Technology, Military, Engineering and Construction
Hire an Editor
Matt Hamilton Writer
Expert in: Technology, Information Technology, Agriculture
Hire a Writer
preview essay on Pfizer Information Technology
  • Pages: 4 (1000 words)
  • Document Type: Essay
  • Subject: Technology
  • Level: Ph.D.
WE CAN HELP TO FIND AN ESSAYDidn't find an essay?

Please type your essay title, choose your document type, enter your email and we send you essay samples