The researcher states that currently there are 76% of internet users who have access to social media with the help of their host devices such as tablet computers, smartphones, laptops and desktops among others. The group comprises around 16% of students who are recorded as regular users of social networking sites through mobile devices. It was further revealed by Shafique et. al. that in the USA itself, 78.9% of female students tend to access social media sites more frequently in comparison with the male students. In the year 2009, approximately 79% of the total college students in the USA were recorded to use various social media sites such as Linkedln, MySpace, Twitter and Facebook quite frequently in their daily lives. Shafique et. al. also stated that the students use social media for myriad reasons. Among which making friends, performing online learning as well as research work, sharing links and searching online jobs were observed as most occurring and common phenomena. It is worth mentioning in this context that it was apparently in the year 2012 when the trend of social networking increased drastically in private universities where a majority of the students attempted to access social media sites frequently. Besides, in the year 2012, Social Networking Communities (SNCs) such as MySpace, Facebook, Twitter, Friendster, and Linkedln were able to obtain considerable attention from the academic communities to a greater extent. As per the estimation made in July 2005, SNCs reported that there were 17 million users of Friendster and 20 million of MySpace. This data implies that social media has been readily embraced by the social communities all around the world, where a major proportion of the users were noted to be the college students in particular. In the year 2008, 89% of the students belonging to the Asia-Pacific region were recorded as the frequent users of social media. Furthermore, in comparison with other countries in the Asia-Pacific region, 23.6% students of Malaysia have been identified as frequent users for the features of social media.
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