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Forecast the worldwide sales of iphone 6 within the first month of its launch Essay Example

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Forecast the worldwide sales of iphone 6 within the first month of its launch

These features are intended to spark an interest in the consumer market. Prior to its production, feedback from consumers has been great. It is estimated that the new phone would create match the demand of all other Apple products in previous years. In term of competition, the iPhone ensures that Apple retains market relevance and makes its previous consumers gain interest in the new creation. But would Apple reach its target in the first month of production? What would be the initial consumer creation of the product and how would it affect the demand in the first month of production?Apple is expected to unleash the iPhone 6 in September with a massive reception expected. Alan (2014) creates an assumption that the sales of the phone are expected to reach 70 million in just three months. From this date, one may forecast that in the first month of production, the sales of the iPhone would reach the 20 million mark. However, Alan (2014) asserts that the first month of production would be dominated by the rush of consumers. For this reason, the sales may be up to 25 million. The features incorporated in the iPhone 6 makes its demand in the first month massive. In the current electronic market, these features do not exist. However, consumers of brands from competitors may not be part of the demand. This is based on the assumption that, non-existing Apple consumers do not acquire the gadgets prior to their first-hand experience. Their demand is expected after the phone is spread in the market and they experience the difference. This trend minimizes the sales expected in the first month of production. Yarow (2014) asserts that almost Apple sales in the first month are acquired from replacement sales. Replacement sales also account for the largest sales in the total sales.The Statistics Portal (2014) estimates that the first quarter of 2014 would record 51 million unit sales. However, the data does not consider the launch of iPhone six. This creates the assumption that the production of iPhone 6 would dominate the total sales recorded in the quarter of its production. However, if the sales in a quarter year are 51 million, a month demand would be an estimate of 17 million units (The Statistics Portal, 2014). This assumption is created with the consideration that the production of the iPhone 6 would dominate the sales of phones at Apple. In addition, due to demand the number of iPhone 6 produced to the market would surpass the

References

Alan, F. 2014. Apple iPhone 6 tipped once more to launch on September 19th; $70 million in sales expected for 2014. July 15, 2014. Retrieved from http://www.phonearena.com/news/Apple-iPhone-6-tipped-once-more-to-launch-on-September-19th-70-million-in-sales-expected-for-2014_id57497

Edwards, J. 2014. The iPhone 6 Had Better Be Amazing And Cheap, Because Apple Is Losing The War To Android. July 15, 2014. Retrieved from http://www.businessinsider.com/iphone-v-android-market-share-2014-5

Guglielmo, C. 2014. Apple Gets ItsiPad Christmas, But iPhone Sales, Forecast Disappoints, Shares Fall. July 15, 2014. Retrieved from http://www.forbes.com/sites/connieguglielmo/2014/01/27/apple-counting-on-an-ipad-christmas-iphone-holiday-surge-to-report-results-today-live/

iPhone 6 to launch in August with bigger model to follow. The Week U.K, 14 May, 2014.

Rogowsky, M. 2014. Without Much Fanfare, Apple Has Sold Its 500 Millionth iPhone. July 15, 2014. Retrieved from http://www.forbes.com/sites/markrogowsky/2014/03/25/without-much-fanfare-apple-has-sold-its-500-millionth-iphone/

The Statistics Portal. 2014. Global Apple iPhone sales from 3rd quarter 2007 to 2nd quarter 2014 (in million units). Retrieved from http://www.statista.com/statistics/263401/global-apple-iphone-sales-since-3rd-quarter-2007/

Thompson, C. 2014. Apple earnings: Dont expect surprises as consumers await iPhone 6. July 15, 2014. Retrieved from http://www.cnbc.com/id/101603414

Yarow, J. 2014. Everything You Need to Know about the Current State Of The iPhone Business. July 15, 2014. Retrieved from http://www.businessinsider.com/iphone-sales-chart-forecast-2014-3

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preview essay on Forecast the worldwide sales of iphone 6 within the first month of its launch
  • Pages: 6 (1500 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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