New York Fashion (2010) describes Wang’s brand as expressing a predisposition toward the “long and lean”, and a profound inclination toward the “sheer and textural”.Wang began her designing career as director of accessories for Ralph Lauren in 1987. In 1989, she ventured into designs when she designed her own wedding gown and branched out into her own bridal collection when she opened her own shop in the Carlyle Hotel in New York in 1990. The bridal collection included the wedding gown and all other incidentals including invitations. From here, Wang expanded into ready-to-wear designs which gave her brand its own uniqueness as well as international acclaim (Vera Wang 2010).The bridal collection is characterized by glamour, aesthetics and jewel-toned outlays that have made the brand appealing to celebrity weddings such as those planned for Jennifer Lopez, Uma Thurman and Victoria Beckham. Wang’s ready-to-wear collection have also been quite popular on the red carpet. Notable Wang red carpet clientele are Kiera Knightley and Michelle Williams (Vera Wang 2010).Having won the CFDA Womenswear Designer of the Year award in 2005, Wang followed up with a less expensive design in 2006 under the brand name, Simply Vera. In 2008, Wang introduced the Vera Wang Lavender Label. Like all of Wang’s designs, the Lavender Label combines glamour with comfort and convenience, giving it that niche that uniquely Wang in brand and style.Alannah Hill has been described as the queen of Australia’s girly fashion. For more than a decade, Hill’s design have been noted for its feminine appeal featuring fabrics enshrined in floral arrays and satin finishes. These designs have not only caught on with alarming speed in Australia, but also globally. Competition from like designers in recent years, such as Arabella Ramsay, Alice McCall, Kate Sylvester and Caravana motivated Hill to branch out (Wells 2006).In response to the growing competition, Hill introduced a corporate clothing line as well as couture formal wear. In Hill’s own words, the corporate line is described as “workwear for the sexy and wayward secretary” (Wells 2006). This new approach distinguishes it from Hill’s girly fashions which are decidedly feminine and were very much the brand that identified Hill’s style. According to Hill, the corporate line displays a “naughty
BibliographyNellis, C. (n.d.) “Design Byte: Donatella Versace. http://fashion.about.com/cs/designerprofiles/a/donatellversace.htm (Retrieved September 27, 2010).
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