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Family & Consumer Science Essay

Gender Buying Behaviour within the Beauty Industry
But the expanding number of over-35 men led Aramis execs to believe that there is now a legitimate men’s market. Aramis recently launched Lift Off!, an alpha hydroxy acid (AHA) product for men. The overall men’s cosmetic market is now too tiny to count, Baxter said, but Aramis estimates Lift Off!
Pages: 44 (2000 words), Essay
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