An analysis the language used in a country has a lot to say about the imageries used by different organizations and person living within the country. Most individuals using imagery as blocks of brands always engage and take into consideration the elements of national culture. A good example is that when a person or business uses an imagery to build his block of brand on an item or service, such things like the language, religion, non verbal and high vs low context culture are always involved in the design of the imagery. A good example is that brand USA which is a block of brand in the United States incorporates elements of language, religion, and non-verbal language and high vs low context culture to build the USA brand based on marketing the USA to different parties by telling the USA story to promote different aspects within the country like tourism, trade amongst other sectors (Christiansen, Yildiz& Yildiz, 2014).Secondly, national culture has an impact on performance as a block of brand because it affects the rate and level of how things are being done in the country. Language as a national culture affect the performance of different sectors , because when individuals within the country have one unifying language, then the rate or decision making process in different sectors is greatly influenced as individuals tends to understand each other thus better the task which they are expected to accomplish. When the national language is used as a unifying factor of the different citizens present in the country, then performance as a block of brand is greatly influenced as there is understanding and communication within all major sectors and departments within the country. A good example is that when organization hires Chinese employees who are not well acquainted with the national language. Communication with them may be a challenge as it would require an interpreter at all times to relay what both parties are saying and in such an environment performance can not be achieved. However, when an organization considers certain elements of the national culture like language and values or cultural context when selecting its employees, then chances are high that performance will be achieved at different sectors of the organization as communications is simplified (Woodside & Martin, 2008).Different elements of national culture affect feelings as a block of
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