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Expansion of BYD Co., Ltd into Germany 03012 Essay Example

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Expansion of BYD Co., Ltd into Germany 03012

There is a decline in the inflation rate of Germany in year 2013 (Automotive Manufacturing in Germany 2014). The lower the inflation rate, the lower will be the prices of products which will ultimately leads to high demand of automobiles. Changes in the client inclination from auto being a status symbol to fuel proficiency and low emission autos (German Association of Automotive Industry 2015). Such behavior is of the customers of electric cars, who are status conscious and wants a healthy lifestyle. And this is what BYD Co. Changes in purchasing pattern of the shoppers because of subsidence in mature markets (AA 2014). The purchase pattern leads a feedback to the manufacturers that how they can bring flexibility and changes in their product and this proceeds to the more research and development in technology sectors. Customer willingness to have facilities like driver seatbelt reminders and tire weight checking systems (Reuters 2015). The more a company gives social and security benefits to the customers the more it comes in the limelight. The European auto industry puts €32 billion in R&D yearly, around 4% of its aggregate industry turnover and applies for 9500 patents annually (Acea 2015). This presumes that each automobile manufacturing company has to have a budget located on its research and development sectors, because having a latest innovation brings attention of customers which leads to higher sales. Electric Mobility Department has been made to make Germany as the chief supplier by using new technologies (German Association of Automotive Industry 2015). This will help in selling the electric cars of BYD Co. Due to regulations, independent repairers can access the technical information which will lead to competition (Car Dealers 2014). Traditionally, independent repairers were not allowed to repair the cars and vehicles but now they are allowed to. This will make the competition among the manufacturers and the independent repairers intense. So, BYD Co. has to look upon the strategies which can overcome such situations. With the help of software, the customers can view the digital configuration of their potential automobile (Car Dealers 2014). The more improved and technical the software, the more will be the demand of cars. Laws are being made by European Union which will act in Germany as well and its purpose is to reduce the emission of carbon dioxide

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preview essay on Expansion of BYD Co., Ltd into Germany 03012
  • Pages: 12 (3000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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