When the issue is something as crucial and controversial as immigration, where the risks are high for many people, the way the media portrays it is very important in order for it to be shaped appropriately in the eyes of the general public. (Kuypers, 2008).
The main idea of the media and press being the neutral ground is well established and it is expected that professional reporters and journalists not be influenced by their personal political beliefs while reporting or covering the issue. Unfortunately, many of the American people see the media as biased or slanted. Even more damaging is the fact that media critics make claims and personal comments and offer their views on the news. Mostly two things are understood by the general public, that 1) the media coverage and news have a “broad-minded” and liberal slant because most reporters are like that, broadminded and 2) the news has a “conservative” slant because their companies have the said policy interests.
The blame, however, can not be placed in the hands of the journalists alone. Environmental and institutional limitations also affect coverage. To sum it up, the objectives of making profits and to attract the general public are the top reasons for media slants (Zilber & Niven 2000). Media Coverage Creating Political and Ideological Controversy around Immigration.
Lowery, S. & DeFleur, M. (1988): Milestones in mass communication research: media effects: Longman, 1988.
Branton, R., & Dunaway, J. (2009). Slanted Newspaper Coverage of Immigration: The Importance of Economics and Geography. Policy Studies Journal, 37(2), 257-273. doi:10.1111/j.1541-0072.2009.00313.x.
Hyman, H. & Sheatsley, P. (1947). Some Reasons Why Information Campaigns Fail: Identifiers Public Opinion Quarterly, volume 11. the American Association for Public Opinion Research.
Sutherland, M. & Sylvester, A. (2000), Advertising and the mind of the consumer: what works, what doesnt, and why: Allen & Unwin, 2000
Mackay, J. & Sloan, W. (2007) Media Bias: fidning it, fixing it: McFarland, 2007
Zilberm, J. & Niven, D. (2000) Racialized coverage of Congress: the news in black and white : Greenwood Publishing Group, 2000
Kuypers, J. (2008) Title Politics and communication in America: campaigns, media, and governing in the 21st century: Waveland Press, 2008 Original from the University of Michigan
Please type your essay title, choose your document type, enter your email and we send you essay samples