In short, there is definitely something positive about shows such as Big Brother. As State Premier Peter Beattie said, the show helped secure lighting and camera jobs on Gold Coast. “"We do not have enough television production in this country," he said."And frankly I'm sick of the sort of American crap we get on our television every night and I don't mind seeing a little bit of Australian rubbish - it can't be any worse than the sort of American rubbish we see. So as to what happened here, I don't know, if there's a criminal offense that's been committed or something they should go to police," he was quoted as saying.The audience is a victim of the commercialization of media.Herman (1996) has placed that “the focus on individual responses and micro-issues of language, text interpretation, and ethnic and gender identity is politically safe and holds forth the possibility of endless deconstructions of small points in a growing framework of technical jargon,” which gives me another thought. Is it worth being an active audience at all? Or do I become another part of a bigger propaganda called the media? Empowerment has also been often used by scholars when information is obtained from media. People get options or alternatives. They are presented with good, better, best, and deceptive choices. While the audience of Big Brother may be wasting much of their golden times about people who do not care a hair about themselves, they (the network people, contestants, advertisers) are giving them an alternative besides brooding over their problems, troubles at work, studies, relationship, among others.Big Brother presents a “give and take” relationship and in fact make their audience active by allowing them to vote for or against the contestants they view. In this way, a “relationship” is generated which may add up to audience appeal and ratings. It may be argued that Big brother definitely is still a one-sided affair as it benefits most the network and advertisers. But then, this is not an absolute matter as the audience may have learned a bit about life, relationship, among other things in a “house” supposedly controlled by a “big brother.”
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