I am naturally a very observant and analytical person hence I think a lot about everything I do including the things I buy. The majority of times, I often sit and plan what I am going to buy. Depending on the relevance of the item I intend to purchase, I can spend very long hours or even days in this process. I generally buy things based on two concepts; whether I need something or whether I want something. If I need something my planning process is generally shorter. My wants are harder to satisfy as I often take long contemplating on the best choice and weighing the advantages and disadvantages of the different options I have. As mentioned above, I buy things based on two main criteria; hence I do not need all the things I buy. However, everything I buy has a specific meaning and value to me. There is always a reason for the things I buy even if I do not necessarily need all of them. There are many things that influence the things I want and I think marketing plays a large role in this aspect. As I mentioned above, before I buy something I always research on the features of this product and the way it is marketed and presented and can convince me to buy it. I have many different things that I have bought based on a commercial I saw on TV. Another factor that is important in convincing individuals to purchase certain products is celebrity endorsement. When I see my favorite basketball player wearing a particular shoe or advertising a certain product, I’m driven towards this product and I feel the same happens to many other individuals. Society has many problems and I think one of the main issues that should be discussed is parenting. Parenting is an important aspect of society as it helps shape the future generation. There are currently many views on disciplining and raising children and parents need to be taught the different implications of their actions on their children. If this issue is addressed it could resolve many different problems that are affecting society today due to individuals who develop deviant characters.
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