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Environment analysis of Germany and Expansion of BYD Co., Ltd 03013 Essay Example

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Environment analysis of Germany and Expansion of BYD Co., Ltd 03013

By 11% was encountered; in response to the downturn, Germany introduced several scraping schemes that helped in increasing the demand of cars (OECD 2009).3)The Governmenthad significant policies to encourage the electro-mobility initiatives and had introduced a “national electro-mobility development program” with more than 500 million euro investment (Germany Trade & Invest 2013).4) The Government has policies to invest in new technologies and committed to spending EUR 70 billion on research and development on annual basis. Germany is the leading nation in term of research and development expenditures and the auto industry acquire more 1/3 of the R&D expenditures (Raj 2014; Germany Trade & Invest 2013).Political factors have a significant impact on businesses. In Germany, the government has significant support to promote automobile manufacturers. The Government has policy to support manufacturers in crisis, has significant funding policies to encourage technological advancement and electro-mobility initiatives. Therefore, if the company decides to expand its operations in Germany, then it will have immense support from government and do not need to worry about funding.Economical environment include factors have a significant impact on the business working inflation, unemployment, income distribution, demand and supply, and so on (Carter, Ram, Trehan, & Jones, 2013).The overall economic environment is posting positive picture; decreased inflation and unemployment with increased growth rates of wages and economy are showing the higher potential of growth of automobile industry in Germany. Therefore, it can be considered favorite for expansion.1) Germany is a highly populous country; it is considered the largest country of Europe in term of population. In 2014, the total population was 80780000 that were representing 15.9% of the total European population (European Union 2014).4) People have animmense awareness of environmental issues and prefer to buy environmental friendly products, and more than 4 million people are associated with theenvironmental organization (Embassy of the Federal Republic of Germany London, 2015).Multicultural aspects of the country will encourage the variety of products; people are long-term oriented and avoid uncertainty which means the safety standards in theautomobile industry will be high. People have agreat awareness of theenvironment and prefer to buy environmental friendly products that show immense

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preview essay on Environment analysis of Germany and Expansion of BYD Co., Ltd 03013
  • Pages: 12 (3000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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