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Environment analysis of Germany and Expansion of BYD Co., Ltd 03013 Essay Example

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Environment analysis of Germany and Expansion of BYD Co., Ltd 03013

Germany is the leading nation in term of research and development expenditures and the auto industry acquire more 1/3 of the R&D expenditures (Raj 2014; Germany Trade & Invest 2013).Political factors have a significant impact on businesses. In Germany, the government has significant support to promote automobile manufacturers. The Government has policy to support manufacturers in crisis, has significant funding policies to encourage technological advancement and electro-mobility initiatives. Therefore, if the company decides to expand its operations in Germany, then it will have immense support from government and do not need to worry about funding.The overall economic environment is posting positive picture; decreased inflation and unemployment with increased growth rates of wages and economy are showing the higher potential of growth of automobile industry in Germany. Therefore, it can be considered favorite for expansion.1) Germany is a highly populous country; it is considered the largest country of Europe in term of population. In 2014, the total population was 80780000 that were representing 15.9% of the total European population (European Union 2014).3) According to Hoftstede, the culture of Germany are high on long term orientation, medium on Individualism, masculinity and uncertainty avoidance while comparatively low on power distance and indulgence (ITIM International, 2015). Low on power distance and high on long term orientation provides opportunity for the business to generate a team base on corporate culture that will have a potential to produce results in the long term.4) People have an immense awareness of environmental issues and prefer to buy environmental friendly products, and more than 4 million people are associated with the environmental organization (Embassy of the Federal Republic of Germany London, 2015).Multicultural aspects of the country will encourage the variety of products; people are long-term oriented and avoid uncertainty which means the safety standards in the automobile industry will be high. People have a great awareness of the environment and prefer to buy environmental friendly products that show immense scope for hybrid e6.Germany has the incredible technological environment, and the major focus is on environmental technologies. The scope for hybrid e6 is good in Germany, but the company will have to work hard to meet the technological standards of the country.The environment

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preview essay on Environment analysis of Germany and Expansion of BYD Co., Ltd 03013
  • Pages: 12 (3000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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