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Entry Plan into International Market Essay Example

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Entry Plan into International Market

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As a strictly American entity, Quaker Steak and Lube has the potential of being exported to different parts of the world. However, for the sake of convenience, the expansion must be in two different phases. The first phase will have to focus on entering regional hubs that will aid further expansions in the second phase.Thus, for the creation and attainment of a logical procedure, Quaker Steak and Lube (QSL) will consider expanding to Brazil in order to gain access to Latin America as a prelude for expansion to other parts of the world.The expansion location will be analyzed in this section in order to identify the opportunities for the growth and expansion of QSL. Brazil is the largest and most populous nation in Latin America (Hamilton & Webster, 2012).Brazil has most of the international food brands including MacDonalds and KFC, and the country is still opened to various local fast food chains (Harrison, 2013). Brazil has embarked on a national policy that is steeped in urban infrastructural growth based on safety, security and inclusion (Lohmann & Dredge, 2012)The business customs of Brazil are steeped in the business practices of Southern Europe (Harrison, 2013). The traditions are based on Catholic practices and this implies that most of the activities in Brazil. Also, the diversity that comes with European, Native American and African activities and processes creates a cosmopolitan atmosphere for the Brazilian business culture and systems.Brazil has a population of about 190 million and this includes people of a wide racial diversity (Hamilton & Webster, 2012). Portuguese remains the most popular language although a growing trend towards the speaking and usage of English in the commercial environment is growing.Taxation in Brazil is progressive in nature and the poor pay less, whilst the rich and super-rich pay a lot of taxes (Harrison, 2013). The corporation tax in Brazil is fixed at 34% on profits made within the economy (Harrison, 2013).The Gross Domestic Product of Brazil is over $2.2 trillion and the GDP per capita for Brazil stands at US$11,200 which makes it an above-average economy with a growing and thriving middle class (Lin, Edvinsson, & Chen, 2014). Brazil’s growing middle class implies that there is a major market for various products and services including the steaks and meat of Quaker Steak and Lube.The main market structure in the United States

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Boye, K. (2014). Youngstown State University. New York: College Prowler.

Entrepreneur. (2014, February 4). Quaker Steak and Lube. Retrieved from Franchises/Food/Misc Full Service Restaurants: http://www.entrepreneur.com/franchises/quakersteakandlube/329446-0.html

Hamilton, L., & Webster, P. (2012). The International Business Environment. Oxford: Oxford University Press.

Harrison, A. (2013). The Business Environment in the Global Context. Oxford: Oxford University Press.

Lin, C. Y., Edvinsson, L., & Chen, J. (2014). National Intellectual Capital. New York: Springer.

Lohmann, G., & Dredge, D. (2012). Tourism in Brazil: Environment, Management and Segments. New York: Routledge.

QSR Magazine. (2011, October 19). Quaker and Lube Stake. Retrieved from Restaurant Franchising: http://www.qsrmagazine.com/content/quaker-steak-lube

Quaker Steak and Lube. (2012, December 4). History. Retrieved from The lube: http://thelube.com/history/

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preview essay on Entry Plan into International Market
  • Pages: 8 (2000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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