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Business of Roadtrippers Essay Example

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Business of Roadtrippers

Business of Roadtrippers. Can consult to decide the route of their trip, but the Roadtrippers along with indicating the route for the road trips also plots the accommodations, food and drink outlets, attractive side scenes, national parks and other interesting spots along the chosen route within 10 to 50 miles of radius. The company has partnered with Google maps initially and now with Mapbox, to perform its services. The company also provides turn to turn direction to the customers and thus they do not need to stop in between and ask for the guidance. It is also equipped with a team of travel writers and local experts who help in gathering information about the still unexplored interesting destinations that can be reached by road (“Plan Your American Road trip”).

Key metrics forms the foundation for monitoring the performance of any enterprise. Since Roadtrippers is a web based software application which measures its performance by taking into account the number of registered customers, duration of web visit, the number of repeated users and web visits and sign-ups. Since its inception, it has started growing nearly 50% traffic every month. In July 2013, the site had 1.3 million web visits and 45000 sign ups. It has also experienced a high time and engagement on site with an average of 7 minutes. It has also been observed that the number of registered users is accelerating rapidly (“About”).Channels are very important aspects of the business model of a company as they are the mediums through which the enterprises establish connection with their customers. Roadtrippers are an online application based industry which can only be available to the individuals with internet access. The start-up has also launched mobile applications for smart phone users by which they can follow the proposed route while travelling with the help of the mobile application. The company has also launched applications which are compatible to the Apple iPhones and Apple Watch. The development of these applications helped the enterprise the customers using the particular smart phones. Though the company has a rising number of customers due to its unique services, it cannot access many individuals who do not use the internet has been observed that a major portion of travel in the United States is by car. Though, the development of online air ticket reservation lead air travel to capture a significant portion of the travel. Business of Roadtrippers.

Works Cited

“About.” Roadtrippers, Inc. 2015. Web. 15 June 2015.

“Plan Your American Road trip.” BBC, 2015. Web. 15 June 2015

“Roadtrippers app reinvents travel guide for digital age.” Nast UK, 2015. Web. 15 June 2015.

“Roadtrippers closes $2.5 million round from new VC firm headed by Sequoia alums.” Tnooz, 2015. Web. 15 June 2015.

“Team.” Roadtrippers, Inc. 2015. Web. 15 June 2015.

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preview essay on Business of Roadtrippers
  • Pages: 6 (1500 words)
  • Document Type: Essay
  • Subject: Business
  • Level: Ph.D.
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