Key metrics forms the foundation for monitoring the performance of any enterprise. Since Roadtrippers is a web based software application which measures its performance by taking into account the number of registered customers, duration of web visit, the number of repeated users and web visits and sign-ups. Since its inception, it has started growing nearly 50% traffic every month. In July 2013, the site had 1.3 million web visits and 45000 sign ups. It has also experienced a high time and engagement on site with an average of 7 minutes. It has also been observed that the number of registered users is accelerating rapidly (“About”).Channels are very important aspects of the business model of a company as they are the mediums through which the enterprises establish connection with their customers. Roadtrippers are an online application based industry which can only be available to the individuals with internet access. The start-up has also launched mobile applications for smart phone users by which they can follow the proposed route while travelling with the help of the mobile application. The company has also launched applications which are compatible to the Apple iPhones and Apple Watch. The development of these applications helped the enterprise the customers using the particular smart phones. Though the company has a rising number of customers due to its unique services, it cannot access many individuals who do not use the internet has been observed that a major portion of travel in the United States is by car. Though, the development of online air ticket reservation lead air travel to capture a significant portion of the travel. Business of Roadtrippers.
“About.” Roadtrippers, Inc. 2015. Web. 15 June 2015.
“Plan Your American Road trip.” BBC, 2015. Web. 15 June 2015
“Roadtrippers app reinvents travel guide for digital age.” Nast UK, 2015. Web. 15 June 2015.
“Roadtrippers closes $2.5 million round from new VC firm headed by Sequoia alums.” Tnooz, 2015. Web. 15 June 2015.
“Team.” Roadtrippers, Inc. 2015. Web. 15 June 2015.
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